March 26, 2019
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SNC-Lavalin PR challenges

Today I discussed the fascinating corporate communications and CEO comms case study of global engineering and construction giant SNC-Lavalin on BNN Bloomberg television with anchors Jon Erlichman and Amber Kanwar. Communicating the reality of a ‘new’ and improved company is always challenging when trying to overcome the legacy of the ‘old’ company’s past behavior. Check out our conversation here.

 

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