May 1, 2019
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Striking the right emotional chord on social media

Today leaders need to communicate real-time and strike the right emotional chord in the ‘now’ of present moment public sentiment. I addressed this new imperative during an hour-long show on CBC Radio, talking about the leadership communication dynamics of what happened with the Canadian Prime Minister, Justin Trudeau, who was recently confronted by an angry citizen at a natural disaster site (in a highly charged video that went viral).

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