I was on BNN Bloomberg television drawing public relations parallels between the dot.com stock boom (and bust) of 20 years ago — which I lived through during a heady time for the […]

I was honored to address the annual meeting of the Canadian Public Relations Society in Ottawa on ‘PR in the c-suite: harnessing the disruptive power of social media for leadership communication.’ Here […]

The captivating yet bizarre Elon Musk case study is a ‘teaching moment’ when it comes to CEO leadership communication on social media, where it is important to be authentic and transparent without […]

Elon Musk has dismissed professional corporate communications as “banal propaganda” and while he does transcend traditional PR handling, this ‘loose cannon’ way of sharing every twitch exposes stakeholders to gratuitous risks. Being […]

Air Canada launched an aggressive corporate communications campaign of ‘FUD’ (Fear, Uncertainty and Doubt) that I enjoyed analyzing with Jon Erlichman of BNN Bloomberg television, which wrote a story about our conversation […]

Radio is my favorite medium, and so I particularly enjoyed my recent interview on NewsTalk 1010 with host Dave Trafford. We discussed the new public opinion study on CEO crisis comms from my firm […]

My firm Signal Leadership Communication Inc. just commissioned a study about CEO crisis communications. Below you can read the news release that we issued about the rather interesting results… TORONTO, July 19th […]

I was on CTV National News commenting on Elon Musk’s PR challenges owing to his social media communication. For the video, click here.  

I was back on BNN Bloomberg talking with Jon Erlichman about the latest PR disaster for a senior executive on social media. This time around, rather than the leader doing something dumb on his […]

Starbucks recently intercepted what was definitely trending as a PR disaster — things were initially looking as bad as the United Airlines crisis of 2017 — and has been transforming the issue […]

My comments are in this article which appeared in The Guardian on March 29th looking at the Facebook controversy through the lens of Sheryl Sandberg’s leadership image and her relatively low profile during […]

This is an article that I wrote for The Globe and Mail newspaper which appeared in its print and online editions on March 27th 2018: Dear CEOs in crisis: Here’s how to […]

“Facebook is suffering from ‘a failure in leadership communication,’ PR expert Bob Pickard told BNN’s Jon Erlichman in this interview. ‘That vacuum is being filled by critics and naysayers who are questioning […]

Speaking to the American University chapter of the Public Relations Student Society of America, I outlined how ‘Social CEOs’ — using digital communications platforms effectively real-time and in tune with community emotion […]

I was honored to guest lecture Priya Doshi’s class at the American University School of Communication in Washington, DC with the topic: “International communication for Asian multinationals: PR’s next big thing?”   […]

In the social media age, managing your message and communicating effectively during a crisis has never been more important for leaders and their organizations. Social media’s power to build image and to […]

I enjoyed guest lecturing Marquette University students in Dr. Young Kim’s class at the Diederich College of Communication based in Milwaukee, WI on the topic: “Building a career in the wide new […]

The United States edition of PRWeek based in New York recently asked some senior PR executives to comment on Facebook’s plans to change the social network’s ‘news feed’ and what that means […]

Recently I was on Business News Network for my second annual appearance reviewing the lessons learned from the top corporate communication case studies of 2017 and outlining keys to success in avoiding […]

Recently my business partner Nik Nanos and I delivered this new presentation to a private luncheon audience of more than 100 people at The Albany Club. Our theme: PR disasters — Is social […]

“A disruptive innovator, using social media and the genius for publicity to win a presidential election on the cheap” — The Economist Lexington column on Trump, 1/7/17 When I spent the better […]

I was delighted to appear on Business News Network again today to talk about the top social media PR stories of 2016. I was interviewed at the anchor desk speaking with co-hosts Amber […]