Interview about social media CEOs

I had an interesting interview🎙️on NewsTalk 1010 radio 📻 with Dave Trafford about the leadership communication lessons learned from Elon Musk’s ongoing public relations spectacles (stimulated by his controversial social media use). To […]

Posted October 6, 2018

Leadership Communication speech

I addressed the inaugural meeting of the Limestone Leaders Link at Kingston on the topic of “Leadership Communication: creating image, protecting reputation, dealing with disruption.” The .pdf version of the presentation can […]

Posted September 12, 2018

CBS image and reputation

Today on BNN Bloomberg TV with Jon Erlichman during this interview, I looked at CBS through a corporate communications lens in light of the controversial departure of its longtime CEO. The slow and […]

Posted September 11, 2018

CEO communications controversies

On CTV National News, I commented on the continuing communications controversies of Elon Musk. The story by Genevieve Beauchemin is online here.

Posted September 7, 2018

Cannabis PR hype

I was on BNN Bloomberg television drawing public relations parallels between the stock boom (and bust) of 20 years ago — which I lived through during a heady time for the […]

Posted August 28, 2018

‘PR in the c-suite’ speech

I was honored to address the annual meeting of the Canadian Public Relations Society in Ottawa on ‘PR in the c-suite: harnessing the disruptive power of social media for leadership communication.’ Here […]

Posted August 23, 2018

Executive social media

The captivating yet bizarre Elon Musk case study is a ‘teaching moment’ when it comes to CEO leadership communication on social media, where it is important to be authentic and transparent without […]

Posted August 21, 2018

PR lessons from Musk

Elon Musk has dismissed professional corporate communications as “banal propaganda” and while he does transcend traditional PR handling, this ‘loose cannon’ way of sharing every twitch exposes stakeholders to gratuitous risks. Being […]

Posted August 16, 2018

‘FUD’ factor corporate communication

Air Canada launched an aggressive corporate communications campaign of ‘FUD’ (Fear, Uncertainty and Doubt) that I enjoyed analyzing with Jon Erlichman of BNN Bloomberg television, which wrote a story about our conversation […]

Posted July 31, 2018

Radio interview on leadership comms

Radio is my favorite medium, and so I particularly enjoyed my recent interview on NewsTalk 1010 with host Dave Trafford. We discussed the new public opinion study on CEO crisis comms from my firm […]

Posted July 21, 2018

CEO crisis comms poll

My firm Signal Leadership Communication Inc. just commissioned a study about CEO crisis communications. Below you can read the news release that we issued about the rather interesting results… TORONTO, July 19th […]

Posted July 19, 2018

Commenting on Elon Musk’s PR challenges

I was on CTV National News commenting on Elon Musk’s PR challenges owing to his social media communication. For the video, click here.  

Posted July 16, 2018

The PR peril of ‘burner’ accounts on social

I was back on BNN Bloomberg talking with Jon Erlichman about the latest PR disaster for a senior executive on social media. This time around, rather than the leader doing something dumb on his […]

Posted June 22, 2018

From PR disaster to reputation recovery

Starbucks recently intercepted what was definitely trending as a PR disaster — things were initially looking as bad as the United Airlines crisis of 2017 — and has been transforming the issue […]

Posted April 18, 2018

Facebook leadership PR

My comments are in this article which appeared in The Guardian on March 29th looking at the Facebook controversy through the lens of Sheryl Sandberg’s leadership image and her relatively low profile during […]

Posted March 29, 2018

Newspaper column on avoiding ‘PR disaster’

This is an article that I wrote for The Globe and Mail newspaper which appeared in its print and online editions on March 27th 2018: Dear CEOs in crisis: Here’s how to […]

Posted March 27, 2018

TV interview on the Facebook scandal

“Facebook is suffering from ‘a failure in leadership communication,’ PR expert Bob Pickard told BNN’s Jon Erlichman in this interview. ‘That vacuum is being filled by critics and naysayers who are questioning […]

Posted March 20, 2018

PR disasters: is social media the problem or the solution?

Speaking to the American University chapter of the Public Relations Student Society of America, I outlined how ‘Social CEOs’ — using digital communications platforms effectively real-time and in tune with community emotion […]

Posted February 27, 2018

American University guest lecture

I was honored to guest lecture Priya Doshi’s class at the American University School of Communication in Washington, DC with the topic: “International communication for Asian multinationals: PR’s next big thing?”   […]


Speech to the Ottawa Chamber of Commerce

In the social media age, managing your message and communicating effectively during a crisis has never been more important for leaders and their organizations. Social media’s power to build image and to […]

Posted February 12, 2018

Marquette University guest lecture

I enjoyed guest lecturing Marquette University students in Dr. Young Kim’s class at the Diederich College of Communication based in Milwaukee, WI on the topic: “Building a career in the wide new […]

Posted February 6, 2018

Comment in PRWeek on Facebook’s ‘news feed’ changes

The United States edition of PRWeek based in New York recently asked some senior PR executives to comment on Facebook’s plans to change the social network’s ‘news feed’ and what that means […]

Posted January 19, 2018