Elon Musk has dismissed professional corporate communications as “banal propaganda” and while he does transcend traditional PR handling, this ‘loose cannon’ way of sharing every twitch exposes stakeholders to gratuitous risks. Being […]
Posted August 16, 2018
Air Canada launched an aggressive corporate communications campaign of ‘FUD’ (Fear, Uncertainty and Doubt) that I enjoyed analyzing with Jon Erlichman of BNN Bloomberg television, which wrote a story about our conversation […]
Posted July 31, 2018
Radio is my favorite medium, and so I particularly enjoyed my recent interview on NewsTalk 1010 with host Dave Trafford. We discussed the new public opinion study on CEO crisis comms from my firm […]
Posted July 21, 2018
My firm Signal Leadership Communication Inc. just commissioned a study about CEO crisis communications. Below you can read the news release that we issued about the rather interesting results… TORONTO, July 19th […]
Posted July 19, 2018
I was on CTV National News commenting on Elon Musk’s PR challenges owing to his social media communication. For the video, click here.
Posted July 16, 2018
I was back on BNN Bloomberg talking with Jon Erlichman about the latest PR disaster for a senior executive on social media. This time around, rather than the leader doing something dumb on his […]
Posted June 22, 2018
Starbucks recently intercepted what was definitely trending as a PR disaster — things were initially looking as bad as the United Airlines crisis of 2017 — and has been transforming the issue […]
Posted April 18, 2018
My comments are in this article which appeared in The Guardian on March 29th looking at the Facebook controversy through the lens of Sheryl Sandberg’s leadership image and her relatively low profile during […]
Posted March 29, 2018
This is an article that I wrote for The Globe and Mail newspaper which appeared in its print and online editions on March 27th 2018: Dear CEOs in crisis: Here’s how to […]
Posted March 27, 2018
“Facebook is suffering from ‘a failure in leadership communication,’ PR expert Bob Pickard told BNN’s Jon Erlichman in this interview. ‘That vacuum is being filled by critics and naysayers who are questioning […]
Posted March 20, 2018
Speaking to the American University chapter of the Public Relations Student Society of America, I outlined how ‘Social CEOs’ — using digital communications platforms effectively real-time and in tune with community emotion […]
Posted February 27, 2018
I was honored to guest lecture Priya Doshi’s class at the American University School of Communication in Washington, DC with the topic: “International communication for Asian multinationals: PR’s next big thing?” […]
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In the social media age, managing your message and communicating effectively during a crisis has never been more important for leaders and their organizations. Social media’s power to build image and to […]
Posted February 12, 2018
I enjoyed guest lecturing Marquette University students in Dr. Young Kim’s class at the Diederich College of Communication based in Milwaukee, WI on the topic: “Building a career in the wide new […]
Posted February 6, 2018
The United States edition of PRWeek based in New York recently asked some senior PR executives to comment on Facebook’s plans to change the social network’s ‘news feed’ and what that means […]
Posted January 19, 2018
Recently I was on Business News Network for my second annual appearance reviewing the lessons learned from the top corporate communication case studies of 2017 and outlining keys to success in avoiding […]
Posted December 21, 2017
Recently my business partner Nik Nanos and I delivered this new presentation to a private luncheon audience of more than 100 people at The Albany Club. Our theme: PR disasters — Is social […]
Posted October 18, 2017
“A disruptive innovator, using social media and the genius for publicity to win a presidential election on the cheap” — The Economist Lexington column on Trump, 1/7/17 When I spent the better […]
Posted January 20, 2017
I was delighted to appear on Business News Network again today to talk about the top social media PR stories of 2016. I was interviewed at the anchor desk speaking with co-hosts Amber […]
Posted December 23, 2016
Today I am excited to share the news of my appointment as an Executive Fellow for the Center for the Future of Organization (CFFO), an independent think tank at the Drucker School of Management […]
Posted December 20, 2016
It was a year ago this week that I returned to my native Toronto after spending the better part of my career (so far) working overseas. Except for visiting or taking career […]
Posted June 23, 2016
Justin Trudeau and Donald Trump are among the world’s hottest political properties these days, and the fortunes of both have soared through their gifted use of social media. Indeed, I think that they are […]
Posted February 23, 2016