Overseas communications for Chinese multinationals
I was honoured to speak in Beijing to the China Going Global Think Tank summit on the topic of “Overseas corporate communications for Chinese companies: promoting image > protecting reputation.”
Over 12 years in the region, I have specialized in global marketing communications for Asian multinationals. With 89 Chinese companies on the Fortune 500 – with few of them known at all beyond their domestic market – telling their story internationally is the most exciting marketing work to be done these days. This will be the first generation of new multinationals that will become world famous through social media.