January 31, 2021
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‘Meme stock’ CEO comms

This was a busy media week, with journo interviews on TV (BNN Bloomberg), radio (NewsTalk 1010) and online (Business Insider).

For the most part, I’ve been sharing my views about the communication challenges of CEOs at the helm of the high-flying ‘meme stock’ companies, who — thrust into the glare of publicity with the value of their shares soaring via r/wallstreetbets — face some unique PR pressures.

Certain executives are celebrating their good fortune and communicating conspicuously. Others are providing cautious context comment. But most are staying silent behind stock corporate statements. For example: “[Company X] is not aware of any material corporate developments or change in its business not previously publicly disclosed that would account for the recent increase in the market price.”

We better get used to millions of people, mutually amplified by social media, embracing a cause or advocating a point of view collectively that has an awesome power. We’ve all seen this in politics. It’s kind of overdue to see digital drive the value of stocks on the capital markets.

This is just the beginning.

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