July 22, 2010
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Image and reputation in the age of digital communication

Today in Shanghai it was my honor to address the China New Social Media Forum on the crafting and co-creation of persuasion narratives, digital storytelling through the news feed with stakeholders, producing and packaging content for the new public mind. I also spoke about how PR is the key marketing discipline when it comes to both promoting and protecting image in the modern world of social networks.

View more presentations from Robert Pickard.

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