October 9, 2018
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Communicating produces better PR than concealing

Today I refracted the Google+ news through a PR lens in this conversation with Jon Erlichman on BNN Bloomberg TV. Google’s decision to conceal rather than to communicate about its social network’s recent privacy breach comes across kind of clammy. I continue to believe that it’s ideal for companies to proactively share mistakes publicly and be trusted via transparency rather than to be ‘busted’ by the media and seem shifty, like Google was via The Wall Street Journal in the following story (“Google Exposed User Data, Feared Repercussions of Disclosing to Public“).

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