March 29, 2018
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Facebook leadership PR

My comments are in this article which appeared in The Guardian on March 29th looking at the Facebook controversy through the lens of Sheryl Sandberg’s leadership image and her relatively low profile during recent times:

“Sandberg has the communications chops to have been successfully deployed early on as their most formidable weapon in the crisis communications arsenal that Facebook has,” said Bob Pickard, a public relations veteran.

Sandberg is a major leadership comms asset and I assume she will be deployed in Facebook’s reputation recovery PR efforts.

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