Archive for posts on ‘publicity’

Across 30 years of my PR career, I have been coming to 299 Queen Street, one of the most venerable addresses for media relations in Canada. Never in a million years when […]

Today in this interview on BNN Bloomberg TV I spoke with anchor Greg Bonnell about what Boeing and its customer airlines must communicate to the public as the service resumption of the […]

“J&J struck the “right emotional chord,” said Bob Pickard. “Facebook’s strategy of denial and evading responsibility followed by reluctantly engaging in corrective action…doesn’t match the reality of what’s needed.” Read the full […]

Today I discussed the fascinating corporate communications and CEO comms case study of global engineering and construction giant SNC-Lavalin on BNN Bloomberg television with anchors Jon Erlichman and Amber Kanwar. Communicating the […]

The global CEO of Boeing belatedly signaled his leadership on social media with a new video statement about the way forward from the recent MAX disasters. Recently the storied company has not […]

I was back on BNN Bloomberg TV this week for my third annual year-end review with host Jon Erlichman of the best and the worst cases of CEO leadership communication in crisis […]

I was on NEWSTALK1010 radio with Dave Trafford to discuss how Marriott International has been handling its public relations concerning the massive Starwood data breach. You can listen to the interview here.   […]

I was on TV today pointing out what kind of PR strategies companies should use when dealing with crises caused by the online contagion of strong viral emotions such as ‘disgust.’ Check […]

This week on BNN Bloomberg television, I commented on what companies should do when they are criticized in public by their founding CEO, as was recently the case with Encana Corporation. In […]

When a company lays out all its cards on the table with public relations, you know the stakes are high. That’s what engineering colossus SNC-Lavalin is now doing with its unusual corporate […]

I was on BNN Bloomberg TV for a lively interview with Andrew Bell during which I emphasized my #1 point: publicly traded companies need to fortify their c-suite PR function — reporting […]

Today I refracted the Google+ news through a PR lens in this conversation with Jon Erlichman on BNN Bloomberg TV. Google’s decision to conceal rather than to communicate about its social network’s […]

I had an interesting interview🎙️on NewsTalk 1010 radio 📻 with Dave Trafford about the leadership communication lessons learned from Elon Musk’s ongoing public relations spectacles (stimulated by his controversial social media use). To […]

On CTV National News, I commented on the continuing communications controversies of Elon Musk. The story by Genevieve Beauchemin is online here.

I was on BNN Bloomberg television drawing public relations parallels between the dot.com stock boom (and bust) of 20 years ago — which I lived through during a heady time for the […]

The captivating yet bizarre Elon Musk case study is a ‘teaching moment’ when it comes to CEO leadership communication on social media, where it is important to be authentic and transparent without […]

Elon Musk has dismissed professional corporate communications as “banal propaganda” and while he does transcend traditional PR handling, this ‘loose cannon’ way of sharing every twitch exposes stakeholders to gratuitous risks. Being […]

Air Canada launched an aggressive corporate communications campaign of ‘FUD’ (Fear, Uncertainty and Doubt) that I enjoyed analyzing with Jon Erlichman of BNN Bloomberg television, which wrote a story about our conversation […]

Radio is my favorite medium, and so I particularly enjoyed my recent interview on NewsTalk 1010 with host Dave Trafford. We discussed the new public opinion study on CEO crisis comms from my firm […]

Starbucks recently intercepted what was definitely trending as a PR disaster — things were initially looking as bad as the United Airlines crisis of 2017 — and has been transforming the issue […]

“Facebook is suffering from ‘a failure in leadership communication,’ PR expert Bob Pickard told BNN’s Jon Erlichman in this interview. ‘That vacuum is being filled by critics and naysayers who are questioning […]

The United States edition of PRWeek based in New York recently asked some senior PR executives to comment on Facebook’s plans to change the social network’s ‘news feed’ and what that means […]