Archive for posts on ‘publicity’

‘Meme stock’ CEO comms

This was a busy media week, with journo interviews on TV (BNN Bloomberg), radio (NewsTalk 1010) and online (Business Insider). For the most part, I’ve been sharing my views about the communication […]

Posted February 1, 2021

Crisis comms TV interview

Across 30 years of my PR career, I have been coming to 299 Queen Street, one of the most venerable addresses for media relations in Canada. Never in a million years when […]

Posted February 14, 2020

Consumer comms for the 737 MAX

Today in this interview on BNN Bloomberg TV I spoke with anchor Greg Bonnell about what Boeing and its customer airlines must communicate to the public as the service resumption of the […]

Posted November 18, 2019

Should Facebook have done what J&J did?

“J&J struck the “right emotional chord,” said Bob Pickard. “Facebook’s strategy of denial and evading responsibility followed by reluctantly engaging in corrective action…doesn’t match the reality of what’s needed.” Read the full […]

Posted April 2, 2019

SNC-Lavalin PR challenges

Today I discussed the fascinating corporate communications and CEO comms case study of global engineering and construction giant SNC-Lavalin on BNN Bloomberg television with anchors Jon Erlichman and Amber Kanwar. Communicating the […]

Posted March 26, 2019

Boeing MAX PR problems

The global CEO of Boeing belatedly signaled his leadership on social media with a new video statement about the way forward from the recent MAX disasters. Recently the storied company has not […]

Posted March 19, 2019

Best and worst CEO comms of 2018

I was back on BNN Bloomberg TV this week for my third annual year-end review with host Jon Erlichman of the best and the worst cases of CEO leadership communication in crisis […]

Posted December 24, 2018

Radio interview about a crisis comms #PRfail

I was on NEWSTALK1010 radio with Dave Trafford to discuss how Marriott International has been handling its public relations concerning the massive Starwood data breach. You can listen to the interview here.   […]

Posted December 2, 2018

Contagious public relations emotions

I was on TV today pointing out what kind of PR strategies companies should use when dealing with crises caused by the online contagion of strong viral emotions such as ‘disgust.’ Check […]

Posted November 13, 2018

When a company is publicly criticized by its founder

This week on BNN Bloomberg television, I commented on what companies should do when they are criticized in public by their founding CEO, as was recently the case with Encana Corporation. In […]

Posted November 6, 2018

Character and competence and corporate reputation

When a company lays out all its cards on the table with public relations, you know the stakes are high. That’s what engineering colossus SNC-Lavalin is now doing with its unusual corporate […]

Posted October 30, 2018

The PR dynamics of short seller attacks

I was on BNN Bloomberg TV for a lively interview with Andrew Bell during which I emphasized my #1 point: publicly traded companies need to fortify their c-suite PR function — reporting […]

Posted October 16, 2018

Communicating produces better PR than concealing

Today I refracted the Google+ news through a PR lens in this conversation with Jon Erlichman on BNN Bloomberg TV. Google’s decision to conceal rather than to communicate about its social network’s […]

Posted October 9, 2018

Interview about social media CEOs

I had an interesting interview🎙️on NewsTalk 1010 radio 📻 with Dave Trafford about the leadership communication lessons learned from Elon Musk’s ongoing public relations spectacles (stimulated by his controversial social media use). To […]

Posted October 6, 2018

CEO communications controversies

On CTV National News, I commented on the continuing communications controversies of Elon Musk. The story by Genevieve Beauchemin is online here.

Posted September 7, 2018

Cannabis PR hype

I was on BNN Bloomberg television drawing public relations parallels between the stock boom (and bust) of 20 years ago — which I lived through during a heady time for the […]

Posted August 28, 2018

Executive social media

The captivating yet bizarre Elon Musk case study is a ‘teaching moment’ when it comes to CEO leadership communication on social media, where it is important to be authentic and transparent without […]

Posted August 21, 2018

PR lessons from Musk

Elon Musk has dismissed professional corporate communications as “banal propaganda” and while he does transcend traditional PR handling, this ‘loose cannon’ way of sharing every twitch exposes stakeholders to gratuitous risks. Being […]

Posted August 16, 2018

‘FUD’ factor corporate communication

Air Canada launched an aggressive corporate communications campaign of ‘FUD’ (Fear, Uncertainty and Doubt) that I enjoyed analyzing with Jon Erlichman of BNN Bloomberg television, which wrote a story about our conversation […]

Posted July 31, 2018

Radio interview on leadership comms

Radio is my favorite medium, and so I particularly enjoyed my recent interview on NewsTalk 1010 with host Dave Trafford. We discussed the new public opinion study on CEO crisis comms from my firm […]

Posted July 21, 2018

From PR disaster to reputation recovery

Starbucks recently intercepted what was definitely trending as a PR disaster — things were initially looking as bad as the United Airlines crisis of 2017 — and has been transforming the issue […]

Posted April 18, 2018

TV interview on the Facebook scandal

“Facebook is suffering from ‘a failure in leadership communication,’ PR expert Bob Pickard told BNN’s Jon Erlichman in this interview. ‘That vacuum is being filled by critics and naysayers who are questioning […]

Posted March 20, 2018