When I started my communications career in the late 1980s, public relations was perceived as being an intangible relationship artistry that was notoriously difficult to measure. Expectations of accurate measurement were therefore […]
Posted May 26, 2011
On April 23rd, I gave a speech to the 5th Annual Opinion Mining Workshop in Seoul. Attended by 150 academics, marketers, and social media thought leaders, the event was hosted by Daumsoft, […]
Posted April 24, 2010
Around the world of public relations, I keep hearing that PR is becoming more a science than an art, thanks to the advent of new online tools that allow us to see […]
Posted December 7, 2009