March 19, 2019
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Boeing MAX PR problems

The global CEO of Boeing belatedly signaled his leadership on social media with a new video statement about the way forward from the recent MAX disasters. Recently the storied company has not met its usual standard of excellence in corporate communications but hopefully will be able to regain past form soon. Today I was on BNN Bloomberg TV to talk about this unfolding PR case study with anchor Amber Kanwar; click here to see our interview.

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