January 22, 2014
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BBC World News live TV interview

I enjoyed being interviewed at the anchor desk by Newsday co-host Babita Sharma on that controversial ANA television advertisement. While the ad only aired in Japan, courtesy of social media it went ‘viral’ overseas. This is the latest example – if we needed one – of how digital technology applied to marketing is erasing the boundaries between the ‘domestic’ and ‘international’ domains.

Doing live television is a high-pressure situation for most people, but I think for communications consultants it is especially stressful. Why? Because our clients look to us as experts in media relations (and we coach them to do effective interviews), so we had better perform at the kind of level they would expect!


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