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Guest lecture at SMU on Asia social media

February 14th, 2013 / 3:50 am

At the invitation of my friend Dr. Michael Netzley, I recently delivered this presentation at the Lee Kong Chian School of Business in Singapore Management University on the topic of “Digital and social media across Asia-Pacific markets.” It provides a general overview of digital dynamics in Asia-Pacific and outlines some communications approaches designed to resonate with social media communities.

Digital and social media across Asia-Pacific markets from Robert Pickard

Categories: social media
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How Asian MNCs are using social media globally

November 3rd, 2011 / 2:48 am

Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report’s Asia-Pacific ‘ThinkTank Live.’ The topic: “How Asian corporations are using social media to communicate with global communities.” Click here for a copy of the presentation.

Categories: Asia
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Digital Storytelling for Asian Multinationals

January 27th, 2011 / 8:30 am

Today at Singapore Management University, in a class convened by Professor Michael Netzley, I was honoured to speak about digital storytelling for Asian multinationals.

Worldwide communications for these emerging corporate champions is powering Burson-Marsteller’s business forward in Asia-Pacific on a profoundly digital platform.

Categories: Asia
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Executive MBA lecture at Nanyang Business School

August 2nd, 2010 / 4:00 am

On July 27th I was honoured to guest lecture executive MBA students in Martin Roll’s class at Nanyang Business School. I talked about the scientific roots of the PR profession, putting the consciousness of corporations online through social media news streams, mapping data to design through digital storytelling, the worldwide rise of apology communications, and how with new crisis communications, anything that now goes wrong in a famous way is called a ‘PR disaster.’ This edited video is eight minutes long:

Categories: speaking platforms
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