Crisis communications in 2012
February 9th, 2012 / 9:37 am
Recently Campaign Asia-Pacific magazine in Hong Kong asked me to share some thoughts concerning the evolution of crisis communications in 2012. Click here to read the piece.
Categories: crisis communications
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Tags: asia, crisis communications, digital, publicity
A couple of recent media articles
March 12th, 2011 / 9:58 am
Recently I was interviewed by the excellent Aude Lagorce, who wrote this piece in The Wall Street Journal about Asian corporate culture and social media and how ‘face’ is as important as Facebook.
A few weeks earlier, I wrote this op-ed for Marketing magazine:
Categories: publicity
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Tags: asia, digital, PR, publicity
Interview with China’s PR Magazine
August 21st, 2010 / 7:00 am
A few weeks ago while in Beijing, I was interviewed by China’s PR Magazine. Click here for the English translation.
Categories: publicity
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Tags: china, evidence-based, media, PR, publicity
Asia’s PR powerhouse
April 5th, 2010 / 2:00 am
When I was in Seoul last week meeting with B-M colleagues, clients and communities, I was pleased to meet with Mr. He-suk Choi, an engaging journalist who asked me some really original questions about PR in Asia generally but particularly in Korea.
Here is the resulting article that appeared in The Korea Herald:
Categories: Burson-Marsteller
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Tags: asia, korea, PR, publicity
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