Posts Tagged ‘public relations’

The PR industry needs to grow in many ways

On September 13th, I addressed the Public Relations and Corporate Communications India Summit at Agra. I was asked to speak about opportunities for growth in the public relations industry. Typically I deliver […]

Posted September 15, 2014

Improving climate change communication

It has been a few months now since I posted a piece on ‘the climate change PR disaster.’ That modest missive was aimed at the global public relations industry, which has the […]

Posted April 21, 2014

Visualizing the rise and fall of marketing monikers

Lately I’ve had great fun playing with the Ngram Viewer, which visualizes the presence of keywords and phrases used in the countless books which Google has scanned in recent times. Given all […]

Posted December 10, 2013

Humanitarianism in the network age

I was honoured to speak recently in Bangkok [pictures here] at the Asia-Pacific unveiling of ‘Humanitarianism in the Network Age’ (HINA), a groundbreaking new United Nations social media study. HINA examines the […]

Posted June 14, 2013

The marketing might of modern public relations

On March 23rd I was honoured to address the Bangladesh Brand Forum seminar in Dhaka. In my presentation, I argued that: social media is revolutionizing the way the world communicates and it […]

Posted March 26, 2013

Guest lecture at SMU on Asia social media

At the invitation of my friend Dr. Michael Netzley, I recently delivered this presentation at the Lee Kong Chian School of Business in Singapore Management University on the topic of “Digital and […]

Posted February 14, 2013

Image and reputation in the age of digital communication

This morning I delivered this presentation to the American Chamber of Commerce in Singapore. We discussed the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, the production […]

Posted September 1, 2010

The rise of Asia in the world of PR

These days the media is filled with stories about Asia’s economic advance, and the public relations industry is no exception to the regional macroeconomic trend. If the business momentum of Burson-Marsteller in […]

Posted August 17, 2010

The persuasive storytellers

Today it was my pleasure to guest lecture two classes of PR students at Toronto’s Humber College. To say the least, I was impressed about the extent to which these bright and […]

Posted January 20, 2010