Posts Tagged ‘psychology’

The climate change PR disaster

As a public relations professional for almost a quarter century (split about evenly between North America and Asia Pacific), for years I have been trying to make sense of global warming from […]

Posted October 22, 2013

The marketing might of modern public relations

On March 23rd I was honoured to address the Bangladesh Brand Forum seminar in Dhaka. In my presentation, I argued that: social media is revolutionizing the way the world communicates and it […]

Posted March 26, 2013

The multitasking myth

Don’t believe all that multitasking hype: studies have shown that the human mind is wired to pay attention to one thing at a time. What we can do well is rapidly shift […]

Posted June 1, 2010

Below the radar: stories about subliminal

I’ve been doing a lot of reading lately about how tapping into the unconscious mind is the next big thing in marketing, thus the emerging term ‘neuromarketing.’ This reminded me about subliminal […]

Posted January 21, 2010

The persuasive storytellers

Today it was my pleasure to guest lecture two classes of PR students at Toronto’s Humber College. To say the least, I was impressed about the extent to which these bright and […]

Posted January 20, 2010

Liar, liar: knowing the enemy

I have become instinctively irritated when I hear people say that public relations involves lying, but I get far more annoyed when I hear PR practitioners actually lie. Most of us in […]

Posted January 18, 2010

Are PR people incorrigible gossips?

My wife said the other day that “PR people are such gossips!” Is it possible that she could be right? At first, I pooh-poohed the idea, perhaps reflecting the conceit of a […]

Posted January 11, 2010

How to avoid choking under pressure

Even though I love public speaking and have delivered hundreds of speeches and presentations over the years, I am not immune to ‘podium pressures’ and thus found this Scientific American article on […]

Posted January 7, 2010

The contradiction of charisma

A new theory of charisma in this Boston Globe article: “[It] is the power of apparently effortless embodiment of contradictory qualities simultaneously: strength and vulnerability, innocence and experience, and singularity and typicality […]

Posted December 28, 2009

Which is more persuasive: time or money?

This article in the Inside Influence Report produced by Dr. Robert Cialdini’s organization outlines the results of a new persuasion study which should especially interest PR people (as their product is professional […]

Posted December 19, 2009

Thinking about public relations

I watched this BBC documentary series over the weekend, and it got me thinking about the origins of public relations, including its connection to psychology and early practice as propaganda. I suspect […]

Posted December 14, 2009

Thinking about public relations

by Bob Pickard When I worked at Hill & Knowlton in the early 1990s, I knew that there was a John Hill and a David Knowlton who founded the firm in 1927, […]

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The surprising ways that metaphors shape your world

This article from the The Boston Globe says that: “Drawing on philosophy and linguistics, cognitive scientists have begun to see the basic metaphors that we use all the time not just as […]

Posted December 11, 2009

Speak first to avoid persistent myths

This Washington Post article contains conclusions that PR professionals, journalists and an informed public need to know about what they consume from the media. For example: “The research also highlights the disturbing […]

Posted December 3, 2009

Guest lecture to PR students in Hong Kong

On November 10th, I was honoured to address PR students in the Communications School of Hong Kong Baptist University. I was invited and hosted by the distinguished Dr. Flora Hung as well […]

Posted November 26, 2009

The ‘Art of Now’ in an era of distraction

This article contains some useful tips for living in the present moment to make sense of life at a time when so many stimuli compete for our attention.

Posted September 30, 2009

Social networks and happiness

Birds of a feather flock together, says this interesting article which contends that happy and unhappy people tend to be connected with each other online. Makes sense, doesn’t it?

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