Posts Tagged ‘PR’

Interview on climate change communication and the ‘PR disaster’ of global warming

Recently I was interviewed by Karolina Marolt of the Slovenian Marketing Magazine on the topic of ‘Climate change communications and the PR disaster of global warming’ which is also the theme of my speech to the 6th […]

Posted January 20, 2015

Some candid views on trends in communications consulting

Recently PublicAffairsAsia interviewed me for a Q&A-format article, which I am also sharing here and below… What are the benefits to using a large network over a smaller more boutique style consultancy? In […]

Posted January 14, 2015

The top global trends in public relations today

I was in Seoul recently, addressing Kia Motors Corporation’s global public relations conference on the top trends in the world of PR. In my role as Kia’s first international communications counsel starting in 2002, […]

Posted December 3, 2014

Worldwide communication for Asian MNCs: PR’s next big thing?

I was honoured to be the lead-off speaker at this year’s ICCO Global Summit in New Delhi on the topic of “Worldwide communication for Asian multinationals: PR’s next big thing?” Almost 200 companies […]

Posted October 9, 2014

The PR industry needs to grow in many ways

On September 13th, I addressed the Public Relations and Corporate Communications India Summit at Agra. I was asked to speak about opportunities for growth in the public relations industry. Typically I deliver […]

Posted September 15, 2014

Improving climate change communication

It has been a few months now since I posted a piece on ‘the climate change PR disaster.’ That modest missive was aimed at the global public relations industry, which has the […]

Posted April 21, 2014

Visualizing the rise and fall of marketing monikers

Lately I’ve had great fun playing with the Ngram Viewer, which visualizes the presence of keywords and phrases used in the countless books which Google has scanned in recent times. Given all […]

Posted December 10, 2013

Humanitarianism in the network age

I was honoured to speak recently in Bangkok [pictures here] at the Asia-Pacific unveiling of ‘Humanitarianism in the Network Age’ (HINA), a groundbreaking new United Nations social media study. HINA examines the […]

Posted June 14, 2013

The marketing might of modern public relations

On March 23rd I was honoured to address the Bangladesh Brand Forum seminar in Dhaka. In my presentation, I argued that: social media is revolutionizing the way the world communicates and it […]

Posted March 26, 2013

Guest lecture at SMU on Asia social media

At the invitation of my friend Dr. Michael Netzley, I recently delivered this presentation at the Lee Kong Chian School of Business in Singapore Management University on the topic of “Digital and […]

Posted February 14, 2013

The PR industry remains strong

[The following draft is a rough translation into English from the article above which appeared in Bisnis Indonesia] The public relations industry is a relatively new line of business which is seeing […]

Posted October 8, 2012

A decade doing PR in Asia

It was exactly ten years ago today that I arrived in Asia at Seoul to start writing a brand new chapter in my communications career (after 12 years working in the North […]

Posted July 7, 2012

The Asia-Pacific PR awards

I was happy to see B-M back on the industry radar screen at this year’s Asia-Pacific PR awards. B-M China won “Product Brand Development Campaign of the Year” for its work on […]

Posted May 7, 2012

Digital crisis communications infographic

Posted February 24, 2012

How to optimize social media for PR

Recently I was interviewed by Adobo Magazine in Manila and we did a quick stand-up video:

Posted January 2, 2012

How Asian MNCs are using social media globally

Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report’s Asia-Pacific ‘ThinkTank Live.’ The topic: “How Asian corporations are using social media to communicate with global communities.” Click […]

Posted November 3, 2011

Social responsibility > Social marketing > Social media

Today I was honoured to address the Global HR Forum in Seoul, Korea on the topic of “Social responsibility > Social marketing > Social media.” See the below or click here to […]

Posted November 2, 2011

The 12 Truths of Modern PR

Today I spoke at the Dow Jones forum in Korea: “Information Explosion: from Burden to Blessing.” See below for a copy of my presentation: View more presentations from Robert Pickard.

Posted October 11, 2011

The shift of PR wealth to Asia

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: Travelling in Europe the past few days, this Reuters headline caught my eye: “Asia surpasses Europe in […]

Posted June 30, 2011

Digital crisis communications in Asia

I have just finished doing an e-mail interview for a major Asia-Pacific marketing publication, and here is what I submitted (they’ll selectively use some quotes, but seeing how I spent all this […]

Posted June 18, 2011

Helping Asian brands go global

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: I first moved to Asia a decade ago. Those days, when people in the public relations business […]

Posted June 1, 2011

PR measurement: what’s not-so-new

When I started my communications career in the late 1980s, public relations was perceived as being an intangible relationship artistry that was notoriously difficult to measure. Expectations of accurate measurement were therefore […]

Posted May 26, 2011