Posts Tagged ‘PR’

Improving climate change communication

It has been a few months now since I posted a piece on ‘the climate change PR disaster.’ That modest missive was aimed at the global public relations industry, which has the […]

Posted April 21, 2014

Visualizing the rise and fall of marketing monikers

Lately I’ve had great fun playing with the Ngram Viewer, which visualizes the presence of keywords and phrases used in the countless books which Google has scanned in recent times. Given all […]

Posted December 10, 2013

Humanitarianism in the network age

I was honoured to speak recently in Bangkok [pictures here] at the Asia-Pacific unveiling of ‘Humanitarianism in the Network Age’ (HINA), a groundbreaking new United Nations social media study. HINA examines the […]

Posted June 14, 2013

The marketing might of modern public relations

On March 23rd I was honoured to address the Bangladesh Brand Forum seminar in Dhaka. In my presentation, I argued that: social media is revolutionizing the way the world communicates and it […]

Posted March 26, 2013

Guest lecture at SMU on Asia social media

At the invitation of my friend Dr. Michael Netzley, I recently delivered this presentation at the Lee Kong Chian School of Business in Singapore Management University on the topic of “Digital and […]

Posted February 14, 2013

The PR industry remains strong

[The following draft is a rough translation into English from the article above which appeared in Bisnis Indonesia] The public relations industry is a relatively new line of business which is seeing […]

Posted October 8, 2012

A decade doing PR in Asia

It was exactly ten years ago today that I arrived in Asia at Seoul to start writing a brand new chapter in my communications career (after 12 years working in the North […]

Posted July 7, 2012

The Asia-Pacific PR awards

I was happy to see B-M back on the industry radar screen at this year’s Asia-Pacific PR awards. B-M China won “Product Brand Development Campaign of the Year” for its work on […]

Posted May 7, 2012

Digital crisis communications infographic

Posted February 24, 2012

How to optimize social media for PR

Recently I was interviewed by Adobo Magazine in Manila and we did a quick stand-up video:

Posted January 2, 2012

How Asian MNCs are using social media globally

Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report’s Asia-Pacific ‘ThinkTank Live.’ The topic: “How Asian corporations are using social media to communicate with global communities.” Click […]

Posted November 3, 2011

Social responsibility > Social marketing > Social media

Today I was honoured to address the Global HR Forum in Seoul, Korea on the topic of “Social responsibility > Social marketing > Social media.” See the below or click here to […]

Posted November 2, 2011

The 12 Truths of Modern PR

Today I spoke at the Dow Jones forum in Korea: “Information Explosion: from Burden to Blessing.” See below for a copy of my presentation: View more presentations from Robert Pickard.

Posted October 11, 2011

The shift of PR wealth to Asia

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: Travelling in Europe the past few days, this Reuters headline caught my eye: “Asia surpasses Europe in […]

Posted June 30, 2011

Digital crisis communications in Asia

I have just finished doing an e-mail interview for a major Asia-Pacific marketing publication, and here is what I submitted (they’ll selectively use some quotes, but seeing how I spent all this […]

Posted June 18, 2011

Helping Asian brands go global

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: I first moved to Asia a decade ago. Those days, when people in the public relations business […]

Posted June 1, 2011

PR measurement: what’s not-so-new

When I started my communications career in the late 1980s, public relations was perceived as being an intangible relationship artistry that was notoriously difficult to measure. Expectations of accurate measurement were therefore […]

Posted May 26, 2011

The Holmes Report’s ‘ThinkTank’

During the past week I enjoyed my debut as a regular contributor to The Holmes Report’s new ‘ThinkTank’ section. Through this summer, I’ll be writing about news and views from Asia-Pacific. Here’s […]

Posted May 17, 2011

PR FAQ

A rising PR industry trade journo asked me to answer some questions today. I don’t know how much of the material she’ll use, or whether it’s that interesting, but here it is, […]

Posted April 12, 2011

TV interview on crisis PR leadership in japan

Channel NewsAsia, the Singapore-based Asia-Pacific TV news network, interviewed me in this segment on March 19th for my thoughts on the situation (as of that date) concerning Japan’s leadership communications in light […]

Posted March 23, 2011

A couple of recent media articles

Recently I was interviewed by the excellent Aude Lagorce, who wrote this piece in The Wall Street Journal about Asian corporate culture and social media and how ‘face’ is as important as […]

Posted March 12, 2011

The rise of the digital storyteller

[This is a blog post I wrote for Marketing in Australia]. The decline of the mainstream media in the face of the expansion of Internet-based communications has been well documented. Less well […]

Posted February 19, 2011