Posts Tagged ‘persuasion’

The marketing might of modern public relations

On March 23rd I was honoured to address the Bangladesh Brand Forum seminar in Dhaka. In my presentation, I argued that: social media is revolutionizing the way the world communicates and it […]

Posted March 26, 2013

Below the radar: stories about subliminal

I’ve been doing a lot of reading lately about how tapping into the unconscious mind is the next big thing in marketing, thus the emerging term ‘neuromarketing.’ This reminded me about subliminal […]

Posted January 21, 2010

The persuasive storytellers

Today it was my pleasure to guest lecture two classes of PR students at Toronto’s Humber College. To say the least, I was impressed about the extent to which these bright and […]

Posted January 20, 2010

Are PR people incorrigible gossips?

My wife said the other day that “PR people are such gossips!” Is it possible that she could be right? At first, I pooh-poohed the idea, perhaps reflecting the conceit of a […]

Posted January 11, 2010

Which is more persuasive: time or money?

This article in the Inside Influence Report produced by Dr. Robert Cialdini’s organization outlines the results of a new persuasion study which should especially interest PR people (as their product is professional […]

Posted December 19, 2009

Thinking about public relations

I watched this BBC documentary series over the weekend, and it got me thinking about the origins of public relations, including its connection to psychology and early practice as propaganda. I suspect […]

Posted December 14, 2009

Thinking about public relations

by Bob Pickard When I worked at Hill & Knowlton in the early 1990s, I knew that there was a John Hill and a David Knowlton who founded the firm in 1927, […]

Posted

Guest lecture to PR students in Hong Kong

On November 10th, I was honoured to address PR students in the Communications School of Hong Kong Baptist University. I was invited and hosted by the distinguished Dr. Flora Hung as well […]

Posted November 26, 2009

Digital storytelling in public relations

by Bob Pickard Recently I read Buyology, Martin Lindstrom’s colorful book about neuromarketing, which posits that people tend to remember products when they are woven into the narrative – the story – […]

Posted November 25, 2009

Authority versus persuasion

Managers often face a choice between authority and persuasion, says this HBS working paper.

Posted September 30, 2009