Posts Tagged ‘media’

Improving climate change communication

It has been a few months now since I posted a piece on ‘the climate change PR disaster.’ That modest missive was aimed at the global public relations industry, which has the […]

Posted April 21, 2014

BBC World News live TV interview

I enjoyed being interviewed at the anchor desk by Newsday co-host Babita Sharma on that controversial ANA television advertisement. While the ad only aired in Japan, courtesy of social media it went ‘viral’ overseas. This is […]

Posted January 22, 2014

Guest lecture at SMU on Asia social media

At the invitation of my friend Dr. Michael Netzley, I recently delivered this presentation at the Lee Kong Chian School of Business in Singapore Management University on the topic of “Digital and […]

Posted February 14, 2013

The PR industry remains strong

[The following draft is a rough translation into English from the article above which appeared in Bisnis Indonesia] The public relations industry is a relatively new line of business which is seeing […]

Posted October 8, 2012

The 12 Truths of Modern PR

Today I spoke at the Dow Jones forum in Korea: “Information Explosion: from Burden to Blessing.” See below for a copy of my presentation: View more presentations from Robert Pickard.

Posted October 11, 2011

Helping Asian brands go global

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: I first moved to Asia a decade ago. Those days, when people in the public relations business […]

Posted June 1, 2011

NK provocation a chance to enhance Korea’s brand power

The North Korean surprise artillery attack on Yeonpyeong Island will not influence Korea’s positive national brand image. “Korean society was not deterred by the North Korean forces’ provocation, and neither was I, […]

Posted December 20, 2010

Interview with China’s PR Magazine

A few weeks ago while in Beijing, I was interviewed by China’s PR Magazine. Click here for the English translation.

Posted August 21, 2010

The wide world of PR Week

It’s super to see how the new PR Week global edition seems to be flourishing. For different reasons, I’ve been a fan of both the US and UK PR Week publications for […]

Posted May 10, 2010

How the art of PR is becoming a science

On April 23rd, I gave a speech to the 5th Annual Opinion Mining Workshop in Seoul. Attended by 150 academics, marketers, and social media thought leaders, the event was hosted by Daumsoft, […]

Posted April 24, 2010

PR as a weapon of conflict in the news

When public relations (PR) is mentioned in the news media, have you noticed the aggressive headline or story contexts in which the PR expression occurs? I have, and since I started looking […]

Posted December 9, 2009

Speak first to avoid persistent myths

This Washington Post article contains conclusions that PR professionals, journalists and an informed public need to know about what they consume from the media. For example: “The research also highlights the disturbing […]

Posted December 3, 2009

Guest lecture to PR students in Hong Kong

On November 10th, I was honoured to address PR students in the Communications School of Hong Kong Baptist University. I was invited and hosted by the distinguished Dr. Flora Hung as well […]

Posted November 26, 2009