Posts Tagged ‘media relations’

Newspaper column on avoiding ‘PR disaster’

This is an article that I wrote for The Globe and Mail newspaper which appeared in its print and online editions on March 27th 2018: Dear CEOs in crisis: Here’s how to […]

Posted March 27, 2018

TV interview on the Facebook scandal

“Facebook is suffering from ‘a failure in leadership communication,’ PR expert Bob Pickard told BNN’s Jon Erlichman in this interview. ‘That vacuum is being filled by critics and naysayers who are questioning […]

Posted March 20, 2018

A publicist president

“A disruptive innovator, using social media and the genius for publicity to win a presidential election on the cheap” — The Economist Lexington column on Trump, 1/7/17 When I spent the better […]

Posted January 20, 2017

The year’s top PR stories

I was delighted to appear on Business News Network again today to talk about the top social media PR stories of 2016. I was interviewed at the anchor desk speaking with co-hosts Amber […]

Posted December 23, 2016

CCTV News interview on Chinese companies going global

There are now 95 Chinese companies on the FORTUNE 500 list, but only a handful of these are internationally renowned brands. In a social media age, it is critically important that this […]

Posted April 1, 2015

The marketing might of modern public relations

On March 23rd I was honoured to address the Bangladesh Brand Forum seminar in Dhaka. In my presentation, I argued that: social media is revolutionizing the way the world communicates and it […]

Posted March 26, 2013

The rise of the digital storyteller

[This is a blog post I wrote for Marketing in Australia]. The decline of the mainstream media in the face of the expansion of Internet-based communications has been well documented. Less well […]

Posted February 19, 2011

The art of mapping the science of PR

Around the world of public relations, I keep hearing that PR is becoming more a science than an art, thanks to the advent of new online tools that allow us to see […]

Posted December 7, 2009

A revolution coming in Japanese media relations?

Yesterday’s edition of The New York Times contained an interesting article that caught my eye: “New Leaders in Japan Seek to End Cozy Ties to Press Clubs.” When I was building a […]

Posted November 23, 2009

Billionaire client work

PR for ultra senior people.

Posted November 15, 2009

PR secrets for NGOs

Here’s a ‘do it yourself’ guide to communications produced for NGOs – an excellent list of the ingredients to the ‘PR sauce’. It’s the latest release of PR’s ‘code’ to the wider […]

Posted September 30, 2009