Posts Tagged ‘media relations’

CCTV News interview on Chinese companies going global

There are now 95 Chinese companies on the FORTUNE 500 list, but only a handful of these are internationally renowned brands. In a social media age, it is critically important that this […]

Posted April 1, 2015

The marketing might of modern public relations

On March 23rd I was honoured to address the Bangladesh Brand Forum seminar in Dhaka. In my presentation, I argued that: social media is revolutionizing the way the world communicates and it […]

Posted March 26, 2013

The rise of the digital storyteller

[This is a blog post I wrote for Marketing in Australia]. The decline of the mainstream media in the face of the expansion of Internet-based communications has been well documented. Less well […]

Posted February 19, 2011

The art of mapping the science of PR

Around the world of public relations, I keep hearing that PR is becoming more a science than an art, thanks to the advent of new online tools that allow us to see […]

Posted December 7, 2009

A revolution coming in Japanese media relations?

Yesterday’s edition of The New York Times contained an interesting article that caught my eye: “New Leaders in Japan Seek to End Cozy Ties to Press Clubs.” When I was building a […]

Posted November 23, 2009

Billionaire client work

PR for ultra senior people.

Posted November 15, 2009

PR secrets for NGOs

Here’s a ‘do it yourself’ guide to communications produced for NGOs – an excellent list of the ingredients to the ‘PR sauce’. It’s the latest release of PR’s ‘code’ to the wider […]

Posted September 30, 2009