Posts Tagged ‘korea’

Korea’s obsession with its national brand

Here’s my latest contribution as The Holmes Report’s Asia-Pacific ‘ThinkTank’ columnist: If there is one country that is preoccupied with its national image, it is the Republic of Korea. Having lived in […]

Posted October 27, 2011

The 12 Truths of Modern PR

Today I spoke at the Dow Jones forum in Korea: “Information Explosion: from Burden to Blessing.” See below for a copy of my presentation: View more presentations from Robert Pickard.

Posted October 11, 2011

NK provocation a chance to enhance Korea’s brand power

The North Korean surprise artillery attack on Yeonpyeong Island will not influence Korea’s positive national brand image. “Korean society was not deterred by the North Korean forces’ provocation, and neither was I, […]

Posted December 20, 2010

Will junior turnover always be with us in PR?

Check out B-M Seoul’s new ‘Intern-Speak’ blog, the first of its kind in Korea. I like it because the idea is to engage the rising next generation of PR talent, listening to […]

Posted June 23, 2010

How the art of PR is becoming a science

On April 23rd, I gave a speech to the 5th Annual Opinion Mining Workshop in Seoul. Attended by 150 academics, marketers, and social media thought leaders, the event was hosted by Daumsoft, […]

Posted April 24, 2010

Asia’s PR powerhouse

When I was in Seoul last week meeting with B-M colleagues, clients and communities, I was pleased to meet with Mr. He-suk Choi, an engaging journalist who asked me some really original […]

Posted April 5, 2010