Image and reputation in the age of digital communication

September 1st, 2010 / 11:00 pm

This morning I delivered this presentation to the American Chamber of Commerce in Singapore. We discussed the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, the production and packaging of content for the new public mind, and how the art of PR is becoming more of a science.

View more presentations from Robert Pickard.

Categories: speaking platforms
comments(0) Tags: asia, digital, marketing, PR, public relations, social networks

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The Brand Management Dinosaur

August 30th, 2010 / 11:24 pm

Here’s a first-rate presentation by B-M’s Steve Bowen on why marketing mindsets need to change to take advantage of digital and social media. His premise:  the effectiveness of integrated marketing communications is hampered by a reliance on marketing mindsets that do not reflect the reality of modern consumer interactions. Digital engagement is not about taking analogue marketing methods and rolling them out on digital platforms.  It is about finding new ways to engage consumers in an ongoing brand narrative not by directing content at them but by helping them find and interact with content that is meaningful and valuable to them.

Categories: Burson-Marsteller
comments(0) Tags: asia-pacific, b-m, brands, digital, marketing, PR

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Image and reputation in the age of digital communication

July 22nd, 2010 / 9:00 am

Today in Shanghai it was my honor to address the China New Social Media Forum on the crafting and co-creation of persuasion narratives, digital storytelling through the news feed with stakeholders, producing and packaging content for the new public mind. I also spoke about how PR is the key marketing discipline when it comes to both promoting and protecting image in the modern world of social networks.

View more presentations from Robert Pickard.

Categories: digital
comments(1) Tags: china, digital, PR, reputation, social networks

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How the art of PR is becoming a science

April 24th, 2010 / 3:08 am

On April 23rd, I gave a speech to the 5th Annual Opinion Mining Workshop in Seoul. Attended by 150 academics, marketers, and social media thought leaders, the event was hosted by Daumsoft, a very exciting Korean company that among other things provides ultra-advanced business intelligence-gathering and media monitoring systems using their text mining technology. Here’s a copy of the presentation that I delivered:

How the art of PR is becoming a science

Categories: measurement, speaking platforms
comments(0) Tags: digital, digital storytelling, korea, measurement, media, modern, PR

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fresh posts

• Image and reputation in the age of digital communication
  (9/1/2010)
• Telling the story
  (9/1/2010)
• Happy 25th anniversary to B-M China!
  (8/31/2010)
• The Brand Management Dinosaur
  (8/30/2010)
• Interview with China’s PR Magazine
  (8/21/2010)
• The rise of Asia in the world of PR
  (8/17/2010)

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