Posts Tagged ‘digital’

Humanitarianism in the network age

I was honoured to speak recently in Bangkok [pictures here] at the Asia-Pacific unveiling of ‘Humanitarianism in the Network Age’ (HINA), a groundbreaking new United Nations social media study. HINA examines the […]

Posted June 14, 2013

Guest lecture at SMU on Asia social media

At the invitation of my friend Dr. Michael Netzley, I recently delivered this presentation at the Lee Kong Chian School of Business in Singapore Management University on the topic of “Digital and […]

Posted February 14, 2013

Digital crisis communications infographic

Posted February 24, 2012

Asia-Pacific social media influence

Posted February 20, 2012

Crisis communications in 2012

Recently Campaign Asia-Pacific magazine in Hong Kong asked me to share some thoughts concerning the evolution of crisis communications in 2012. Click here to read the piece.

Posted February 9, 2012

How to optimize social media for PR

Recently I was interviewed by Adobo Magazine in Manila and we did a quick stand-up video:

Posted January 2, 2012

How Asian MNCs are using social media globally

Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report’s Asia-Pacific ‘ThinkTank Live.’ The topic: “How Asian corporations are using social media to communicate with global communities.” Click […]

Posted November 3, 2011

Social responsibility > Social marketing > Social media

Today I was honoured to address the Global HR Forum in Seoul, Korea on the topic of “Social responsibility > Social marketing > Social media.” See the below or click here to […]

Posted November 2, 2011

The 12 Truths of Modern PR

Today I spoke at the Dow Jones forum in Korea: “Information Explosion: from Burden to Blessing.” See below for a copy of my presentation: View more presentations from Robert Pickard.

Posted October 11, 2011

Asia-Pacific social media infographics e-booklet

B-M Asia-Pacific social media infographics e-booklet View more documents from Robert Pickard.

Posted August 18, 2011

Weibo and the Chinese social media dynamic

Last week when I was in China, there was one word that seemed to be on everyone’s lips: Weibo, which is the Chinese microblogging platform that’s analogous to Twitter (but it should […]

Posted August 10, 2011

New infographic of India’s digital scene

Posted July 9, 2011

New infographic of India’s Internet landscape

Posted

New infographic of China’s Internet landscape

Posted July 4, 2011

Digital crisis communications in Asia

I have just finished doing an e-mail interview for a major Asia-Pacific marketing publication, and here is what I submitted (they’ll selectively use some quotes, but seeing how I spent all this […]

Posted June 18, 2011

PR measurement: what’s not-so-new

When I started my communications career in the late 1980s, public relations was perceived as being an intangible relationship artistry that was notoriously difficult to measure. Expectations of accurate measurement were therefore […]

Posted May 26, 2011

A couple of recent media articles

Recently I was interviewed by the excellent Aude Lagorce, who wrote this piece in The Wall Street Journal about Asian corporate culture and social media and how ‘face’ is as important as […]

Posted March 12, 2011

Creativity on Twitter boosts communication in Brazil

Guest post by Rodrigo Capella of São Paulo, Brazil If there is something we always think about in the communications world, it is: How can we do something really different? This question […]

Posted February 5, 2011

Digital Storytelling for Asian Multinationals

Today at Singapore Management University, in a class convened by Professor Michael Netzley, I was honoured to speak about digital storytelling for Asian multinationals. Worldwide communications for these emerging corporate champions is […]

Posted January 27, 2011

Image and reputation in the age of digital communication

This morning I delivered this presentation to the American Chamber of Commerce in Singapore. We discussed the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, the production […]

Posted September 1, 2010

The Brand Management Dinosaur

Here’s a first-rate presentation by B-M’s Steve Bowen on why marketing mindsets need to change to take advantage of digital and social media. His premise:  the effectiveness of integrated marketing communications is […]

Posted August 30, 2010

Image and reputation in the age of digital communication

Today in Shanghai it was my honor to address the China New Social Media Forum on the crafting and co-creation of persuasion narratives, digital storytelling through the news feed with stakeholders, producing […]

Posted July 22, 2010

How the art of PR is becoming a science

On April 23rd, I gave a speech to the 5th Annual Opinion Mining Workshop in Seoul. Attended by 150 academics, marketers, and social media thought leaders, the event was hosted by Daumsoft, […]

Posted April 24, 2010