Posts Tagged ‘digital storytelling’

The rise of the digital storyteller

[This is a blog post I wrote for Marketing in Australia]. The decline of the mainstream media in the face of the expansion of Internet-based communications has been well documented. Less well […]

Posted February 19, 2011

Telling the story

This op-ed style article just appeared in Campaign Asia-Pacific magazine:

Posted September 1, 2010

Executive MBA lecture at Nanyang Business School

On July 27th I was honoured to guest lecture executive MBA students in Martin Roll’s class at Nanyang Business School. I talked about the scientific roots of the PR profession, putting the […]

Posted August 2, 2010

How the art of PR is becoming a science

On April 23rd, I gave a speech to the 5th Annual Opinion Mining Workshop in Seoul. Attended by 150 academics, marketers, and social media thought leaders, the event was hosted by Daumsoft, […]

Posted April 24, 2010

The persuasive storytellers

Today it was my pleasure to guest lecture two classes of PR students at Toronto’s Humber College. To say the least, I was impressed about the extent to which these bright and […]

Posted January 20, 2010

Guest lecture to PR students in Hong Kong

On November 10th, I was honoured to address PR students in the Communications School of Hong Kong Baptist University. I was invited and hosted by the distinguished Dr. Flora Hung as well […]

Posted November 26, 2009

Digital storytelling in public relations

by Bob Pickard Recently I read Buyology, Martin Lindstrom’s colorful book about neuromarketing, which posits that people tend to remember products when they are woven into the narrative – the story – […]

Posted November 25, 2009