bm | Bob Pickard | All the news that's fit to type.

The Asia-Pacific PR awards

I was happy to see B-M back on the industry radar screen at this year’s Asia-Pacific PR awards. B-M China won “Product Brand Development Campaign of the Year” for its work on […]

Posted May 7, 2012

B-M confident of Southeast Asian expansion

Burson-Marsteller is expanding its footprint in Southeast Asia as the region is among the most dynamic worldwide, says its Asia-Pacific president and CEO Bob Pickard. While Singapore is Burson-Marsteller’s biggest market, Indonesia […]

Posted December 29, 2010

Creating convincing communications copy [infographic]: http://t.co/xwbMQxxzMy | Words and phrases that help persuade http://t.co/Lt69UNwqfy

Posted 1 day ago

Study > people who speak abstractly are perceived as more powerful: http://t.co/cpMvY1bHHm | via @HarvardBiz

Posted 3 days ago

The psychology of first impressions: http://t.co/vIDssZRB07 | "Faster speakers are judged to be more competent” | via @BPSOfficial

Posted 5 days ago

RT @YaleClimateComm: How to communicate scientific consensus on climate change > plain text, pie charts or metaphors? http://t.co/e1Su3D1q6j

Posted 5 days ago

As listening becomes harder, rarer and yet more important to communications, these tips make a lot of sense: http://t.co/RtMbULrper

Posted 1 week ago

How to stop 'pissing-off' reporters: http://t.co/t0xIZyYwDv | Some solid common-sense PR tips

Posted 1 week ago

The PR dimensions of the new China food safety crisis: http://t.co/AHmjpLHYTF | Disgust a toxic emotion | via @prweek http://t.co/CDn0CU2onQ

Posted 1 week ago

The art of deception in advertising [infographic]: http://t.co/nSwC8db9IO | How products look way better in ads than in real life

Posted 2 weeks ago

Why PR is treated like a ‘pink ghetto:’ http://t.co/41fkRitIMd | A majority-female PR profession dealing with male-majority media | @TheCut

Posted 2 weeks ago

The Malaysian transport minister on @cnn looks justifiably frustrated about those blocking access to the MH17 crash site for some reason...

Posted 2 weeks ago

I just had an enjoyable lunch with a considerable columnist. After 25 years in PR, I still really enjoy building relationships with journos

Posted 2 weeks ago

Six experiments in decision theory show how marketers can use psychology: http://t.co/xDfM9WV1eU | via @Econsultancy http://t.co/uVp4IfpQuv

Posted 2 weeks ago

Seven in 10 journalists spend less than a minute reading press releases: http://t.co/VoSSk6k5Vo | I’m surprised it’s that long

Posted 2 weeks ago

When PR goes bad for PR firms: http://t.co/nPYyvFG0fv | PRs correctly held to a higher issues management standard | via @ChinaRealTime

Posted 2 weeks ago

The science of viral content > which emotions make us share? http://t.co/kEy9WYaxy6 http://t.co/BwTpHfon8A

Posted 2 weeks ago

Climate scientists need to rethink the way they communicate about global warming, according to a new report: http://t.co/Gsp6ReBbQd | Indeed

Posted 2 weeks ago

LinkedIn acquires @newsle, which I regard as an essential intelligent monitoring resource for PR professionals: http://t.co/JEkVcgqvI7

Posted 3 weeks ago

Posts Tagged ‘bm’

The Asia-Pacific PR awards

B-M confident of Southeast Asian expansion

Creating convincing communications copy [infographic]: http://t.co/xwbMQxxzMy | Words and phrases that help persuade http://t.co/Lt69UNwqfy

Study > people who speak abstractly are perceived as more powerful: http://t.co/cpMvY1bHHm | via @HarvardBiz

The psychology of first impressions: http://t.co/vIDssZRB07 | "Faster speakers are judged to be more competent” | via @BPSOfficial

RT @YaleClimateComm: How to communicate scientific consensus on climate change > plain text, pie charts or metaphors? http://t.co/e1Su3D1q6j

As listening becomes harder, rarer and yet more important to communications, these tips make a lot of sense: http://t.co/RtMbULrper

How to stop 'pissing-off' reporters: http://t.co/t0xIZyYwDv | Some solid common-sense PR tips

The PR dimensions of the new China food safety crisis: http://t.co/AHmjpLHYTF | Disgust a toxic emotion | via @prweek http://t.co/CDn0CU2onQ

The art of deception in advertising [infographic]: http://t.co/nSwC8db9IO | How products look way better in ads than in real life

Why PR is treated like a ‘pink ghetto:’ http://t.co/41fkRitIMd | A majority-female PR profession dealing with male-majority media | @TheCut

The Malaysian transport minister on @cnn looks justifiably frustrated about those blocking access to the MH17 crash site for some reason...

I just had an enjoyable lunch with a considerable columnist. After 25 years in PR, I still really enjoy building relationships with journos

Six experiments in decision theory show how marketers can use psychology: http://t.co/xDfM9WV1eU | via @Econsultancy http://t.co/uVp4IfpQuv

Seven in 10 journalists spend less than a minute reading press releases: http://t.co/VoSSk6k5Vo | I’m surprised it’s that long

When PR goes bad for PR firms: http://t.co/nPYyvFG0fv | PRs correctly held to a higher issues management standard | via @ChinaRealTime

The science of viral content > which emotions make us share? http://t.co/kEy9WYaxy6 http://t.co/BwTpHfon8A

Climate scientists need to rethink the way they communicate about global warming, according to a new report: http://t.co/Gsp6ReBbQd | Indeed

LinkedIn acquires @newsle, which I regard as an essential intelligent monitoring resource for PR professionals: http://t.co/JEkVcgqvI7