Posts Tagged ‘asia’

Humanitarianism in the network age

I was honoured to speak recently in Bangkok [pictures here] at the Asia-Pacific unveiling of ‘Humanitarianism in the Network Age’ (HINA), a groundbreaking new United Nations social media study. HINA examines the […]

Posted June 14, 2013

The marketing might of modern public relations

On March 23rd I was honoured to address the Bangladesh Brand Forum seminar in Dhaka. In my presentation, I argued that: social media is revolutionizing the way the world communicates and it […]

Posted March 26, 2013

Guest lecture at SMU on Asia social media

At the invitation of my friend Dr. Michael Netzley, I recently delivered this presentation at the Lee Kong Chian School of Business in Singapore Management University on the topic of “Digital and […]

Posted February 14, 2013

Crisis communications this year

Recently Campaign Asia-Pacific magazine in Hong Kong asked me to share some thoughts concerning the evolution of crisis communications in the year ahead. Click here to read the piece.

Posted February 9, 2012

How Asian MNCs are using social media globally

Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report’s Asia-Pacific ‘ThinkTank Live.’ The topic: “How Asian corporations are using social media to communicate with global communities.” Click […]

Posted November 3, 2011

The 12 Truths of Modern PR

Today I spoke at the Dow Jones forum in Korea: “Information Explosion: from Burden to Blessing.” See below for a copy of my presentation: View more presentations from Robert Pickard.

Posted October 11, 2011

The shift of PR wealth to Asia

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: Travelling in Europe the past few days, this Reuters headline caught my eye: “Asia surpasses Europe in […]

Posted June 30, 2011

Digital crisis communications in Asia

I have just finished doing an e-mail interview for a major Asia-Pacific marketing publication, and here is what I submitted (they’ll selectively use some quotes, but seeing how I spent all this […]

Posted June 18, 2011

Helping Asian brands go global

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: I first moved to Asia a decade ago. Those days, when people in the public relations business […]

Posted June 1, 2011

A couple of recent media articles

Recently I was interviewed by the excellent Aude Lagorce, who wrote this piece in The Wall Street Journal about Asian corporate culture and social media and how ‘face’ is as important as […]

Posted March 12, 2011

Image and reputation in the age of digital communication

This morning I delivered this presentation to the American Chamber of Commerce in Singapore. We discussed the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, the production […]

Posted September 1, 2010

Telling the story

This op-ed style article just appeared in Campaign Asia-Pacific magazine:

Posted

Executive MBA lecture at Nanyang Business School

On July 27th I was honoured to guest lecture executive MBA students in Martin Roll’s class at Nanyang Business School. I talked about the scientific roots of the PR profession, putting the […]

Posted August 2, 2010

PR videos in Australia + India

I’ve been doing a lot of videos lately, so let me share a couple of recent ones shot this spring during my pan-Asia introduction travels. Here I am speaking with Glen Frost […]

Posted June 1, 2010

Asia’s PR powerhouse

When I was in Seoul last week meeting with B-M colleagues, clients and communities, I was pleased to meet with Mr. He-suk Choi, an engaging journalist who asked me some really original […]

Posted April 5, 2010

Now I’m a ‘Burson Person’

Now that it’s official I will be joining Burson-Marsteller as the firm’s new President and CEO in the Asia-Pacific region, I would like to offer a few reflections about how I got […]

Posted January 24, 2010

Apology PR: Asia’s latest export to the world?

When I moved from North America to North Asia in 2002, South Korea was roiled by the horrible death of two young school girls who were run over by a U.S. military […]

Posted January 15, 2010

Guest lecture to PR students in Hong Kong

On November 10th, I was honoured to address PR students in the Communications School of Hong Kong Baptist University. I was invited and hosted by the distinguished Dr. Flora Hung as well […]

Posted November 26, 2009

A revolution coming in Japanese media relations?

Yesterday’s edition of The New York Times contained an interesting article that caught my eye: “New Leaders in Japan Seek to End Cozy Ties to Press Clubs.” When I was building a […]

Posted November 23, 2009

Creating a new company from scratch in Japan

Building a communications consultancy in one of the world’s toughest PR markets

Posted November 3, 2009