http://bobpickard.com/pr-powerhouse/ Global communications counsel, international PR firm builder. Fri, 11 Nov 2011 17:57:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://bobpickard.com/pr-powerhouse/comment-page-1/#comment-123 Flora Hung Tue, 06 Apr 2010 02:45:31 +0000 http://bobpickard.com/?p=305#comment-123 Hi Bob, this piece is so interesting and glad to know you are doing so well in BM!! I agree with you that PR a lot of times are doing cultural bridging works. In public relations research, we also have a term for this task, "Cultural interpreter." As for the Toyota crisis you mentioned, when I was in DC in March, I also heard from an industry friend saying that Toyota dealt with the wrong stakeholder in the beginning -- they only thought they had to lobby the government, instead of facing the problems caused to the customers. Is it fine that you can send me this article on Korea Herald? The post is not very clear and I would love to read this article in details. Thank you very much, Bob. Have a great day and am glad that you enjoy Singapore!! Flora Hi Bob, this piece is so interesting and glad to know you are doing so well in BM!!
I agree with you that PR a lot of times are doing cultural bridging works. In public relations research, we also have a term for this task, “Cultural interpreter.” As for the Toyota crisis you mentioned, when I was in DC in March, I also heard from an industry friend saying that Toyota dealt with the wrong stakeholder in the beginning — they only thought they had to lobby the government, instead of facing the problems caused to the customers.
Is it fine that you can send me this article on Korea Herald? The post is not very clear and I would love to read this article in details. Thank you very much, Bob. Have a great day and am glad that you enjoy Singapore!!
Flora

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