Asia’s PR powerhouse

April 5th, 2010 / 2:00 am

When I was in Seoul last week meeting with B-M colleagues, clients and communities, I was pleased to meet with Mr. He-suk Choi, an engaging journalist who asked me some really original questions about PR in Asia generally but particularly in Korea.

Here is the resulting article that appeared in The Korea Herald:

Categories: Burson-Marsteller
comments(1) Tags: asia, korea, PR, publicity

One Response to “Asia’s PR powerhouse”

1. Flora Hung says:

   April 5, 2010 at 10:45 pm

   Hi Bob, this piece is so interesting and glad to know you are doing so well in BM!!
   I agree with you that PR a lot of times are doing cultural bridging works. In public relations research, we also have a term for this task, “Cultural interpreter.” As for the Toyota crisis you mentioned, when I was in DC in March, I also heard from an industry friend saying that Toyota dealt with the wrong stakeholder in the beginning — they only thought they had to lobby the government, instead of facing the problems caused to the customers.
   Is it fine that you can send me this article on Korea Herald? The post is not very clear and I would love to read this article in details. Thank you very much, Bob. Have a great day and am glad that you enjoy Singapore!!
   Flora

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