October 18, 2017
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PR disasters: is social media the problem or the solution?

Recently my business partner Nik Nanos and I delivered this new presentation to a private luncheon audience of more than 100 people at The Albany Club. Our theme: PR disasters — Is social media the problem or the solution?

I argued that in today’s social media age, leadership communication during a crisis has never been more important for executives and their organizations. Social media’s power to build image and to destroy reputation is making public relations more important, while many of the old methods of corporate communication have suddenly become outmoded.

Nik shared some of our recent public opinion research on social media, fake news, and PR disasters — backed by my practical PR recommendations for leaders who need to communicate effectively as they deal with digital disruption.

Our presentation is available here or by simply scrolling through the deck below:

 

 

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