Korea’s obsession with its national brand

Here’s my latest contribution as The Holmes Report’s Asia-Pacific ‘ThinkTank’ columnist: If there is one country that is preoccupied with its national image, it is the Republic of Korea. Having lived in […]

Posted October 27, 2011

The 12 Truths of Modern PR

Today I spoke at the Dow Jones forum in Korea: “Information Explosion: from Burden to Blessing.” See below for a copy of my presentation: View more presentations from Robert Pickard.

Posted October 11, 2011

The coming intelligence explosion in communications

In the decades to come, we should see the advent of ultra-intelligent, super-targeted marketing enabled by technology that amplifies our brain power and applies artificial intelligence. The rise of ‘social operating systems’ […]

Posted October 9, 2011

Weibo and the Chinese social media dynamic

Last week when I was in China, there was one word that seemed to be on everyone’s lips: Weibo, which is the Chinese microblogging platform that’s analogous to Twitter (but it should […]

Posted August 10, 2011

The shift of PR wealth to Asia

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: Travelling in Europe the past few days, this Reuters headline caught my eye: “Asia surpasses Europe in […]

Posted June 30, 2011

Digital crisis communications in Asia

I have just finished doing an e-mail interview for a major Asia-Pacific marketing publication, and here is what I submitted (they’ll selectively use some quotes, but seeing how I spent all this […]

Posted June 18, 2011

Helping Asian brands go global

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: I first moved to Asia a decade ago. Those days, when people in the public relations business […]

Posted June 1, 2011

PR measurement: what’s not-so-new

When I started my communications career in the late 1980s, public relations was perceived as being an intangible relationship artistry that was notoriously difficult to measure. Expectations of accurate measurement were therefore […]

Posted May 26, 2011

The Holmes Report’s ‘ThinkTank’

During the past week I enjoyed my debut as a regular contributor to The Holmes Report’s new ‘ThinkTank’ section. Through this summer, I’ll be writing about news and views from Asia-Pacific. Here’s […]

Posted May 17, 2011

PR FAQ

A rising PR industry trade journo asked me to answer some questions today. I don’t know how much of the material she’ll use, or whether it’s that interesting, but here it is, […]

Posted April 12, 2011

TV interview on crisis PR leadership in japan

Channel NewsAsia, the Singapore-based Asia-Pacific TV news network, interviewed me in this segment on March 19th for my thoughts on the situation (as of that date) concerning Japan’s leadership communications in light […]

Posted March 23, 2011

A couple of recent media articles

Recently I was interviewed by the excellent Aude Lagorce, who wrote this piece in The Wall Street Journal about Asian corporate culture and social media and how ‘face’ is as important as […]

Posted March 12, 2011

The rise of the digital storyteller

[This is a blog post I wrote for Marketing in Australia]. The decline of the mainstream media in the face of the expansion of Internet-based communications has been well documented. Less well […]

Posted February 19, 2011

Creativity on Twitter boosts communication in Brazil

Guest post by Rodrigo Capella of São Paulo, Brazil If there is something we always think about in the communications world, it is: How can we do something really different? This question […]

Posted February 5, 2011

Digital Storytelling for Asian Multinationals

Today at Singapore Management University, in a class convened by Professor Michael Netzley, I was honoured to speak about digital storytelling for Asian multinationals. Worldwide communications for these emerging corporate champions is […]

Posted January 27, 2011

NK provocation a chance to enhance Korea’s brand power

The North Korean surprise artillery attack on Yeonpyeong Island will not influence Korea’s positive national brand image. “Korean society was not deterred by the North Korean forces’ provocation, and neither was I, […]

Posted December 20, 2010

What the intern really thinks about your company

Guest post by Zack Sandor-Kerr Opinions about interns are about as many and diverse as the sweaty-palmed young-guns who clamour for available positions. As far as I have read, however, most of […]

Posted December 6, 2010

“Who’s afraid of social media?” speech in Greece

A few months ago, Maria Lazarimou, CEO of Advocate Burson-Marsteller invited me to speak at the “Who’s afraid of social media?” conference in Athens, Greece hosted by the Institute of Communication. Here […]

Posted November 12, 2010

When the Headline is You

Every day I apply skills that I have acquired from the several mentors with whom I’ve been fortunate to associate during my career. When it comes to the art of media training […]

Posted October 25, 2010

Interview in Australia’s BRW magazine

Recently in Sydney I was interviewed by Jessica Gardner of BRW, a leading Australian business magazine. Here’s the story that came out:

Posted September 24, 2010

Image and reputation in the age of digital communication

This morning I delivered this presentation to the American Chamber of Commerce in Singapore. We discussed the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, the production […]

Posted September 1, 2010

Telling the story

This op-ed style article just appeared in Campaign Asia-Pacific magazine:

Posted