PR firms tap global expertise

Recently Burson-Marsteller announced that Professional Public Relations would be joining its global network as exclusive New Zealand affiliate partner. Click here for the news release and see the article below from National […]

Posted August 21, 2011

Asia-Pacific social media infographics e-booklet

B-M Asia-Pacific social media infographics e-booklet View more documents from Robert Pickard.

Posted August 18, 2011

Weibo and the Chinese social media dynamic

Last week when I was in China, there was one word that seemed to be on everyone’s lips: Weibo, which is the Chinese microblogging platform that’s analogous to Twitter (but it should […]

Posted August 10, 2011


The communications community lost one of its true greats last week with the death of Clive Hobson, a long-time client and dear friend of mine going back almost 20 years. We met […]

Posted August 9, 2011

Yingluck and Thailand’s chance for a new image

Here’s my latest column as the Asia-Pacific contributor to The Holmes Report’s ThinkTank section: Travelling in Thailand last week, most people I met were talking about the country’s new Prime Minister-elect, Yingluck […]

Posted July 26, 2011

New infographic of India’s digital scene

Posted July 9, 2011

New infographic of India’s Internet landscape


New infographic of China’s Internet landscape

Posted July 4, 2011

Chinese enterprises need to proactively tell stories

The China Economic Herald recently interviewed Jeremy Galbraith, CEO of Burson-Marsteller in EMEA, on how China and Chinese companies should present themselves to audiences across the globe and build up healthy and […]

Posted July 2, 2011

The shift of PR wealth to Asia

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: Travelling in Europe the past few days, this Reuters headline caught my eye: “Asia surpasses Europe in […]

Posted June 30, 2011

Digital crisis communications in Asia

I have just finished doing an e-mail interview for a major Asia-Pacific marketing publication, and here is what I submitted (they’ll selectively use some quotes, but seeing how I spent all this […]

Posted June 18, 2011

Helping Asian brands go global

Here’s my latest column as the current Asia-Pacific contributor to The Holmes Report’s ThinkTank section: I first moved to Asia a decade ago. Those days, when people in the public relations business […]

Posted June 1, 2011

PR measurement: what’s not-so-new

When I started my communications career in the late 1980s, public relations was perceived as being an intangible relationship artistry that was notoriously difficult to measure. Expectations of accurate measurement were therefore […]

Posted May 26, 2011

The Holmes Report’s ‘ThinkTank’

During the past week I enjoyed my debut as a regular contributor to The Holmes Report’s new ‘ThinkTank’ section. Through this summer, I’ll be writing about news and views from Asia-Pacific. Here’s […]

Posted May 17, 2011


A rising PR industry trade journo asked me to answer some questions today. I don’t know how much of the material she’ll use, or whether it’s that interesting, but here it is, […]

Posted April 12, 2011

TV interview on crisis PR leadership in japan

Channel NewsAsia, the Singapore-based Asia-Pacific TV news network, interviewed me in this segment on March 19th for my thoughts on the situation (as of that date) concerning Japan’s leadership communications in light […]

Posted March 23, 2011

A couple of recent media articles

Recently I was interviewed by the excellent Aude Lagorce, who wrote this piece in The Wall Street Journal about Asian corporate culture and social media and how ‘face’ is as important as […]

Posted March 12, 2011

The rise of the digital storyteller

[This is a blog post I wrote for Marketing in Australia]. The decline of the mainstream media in the face of the expansion of Internet-based communications has been well documented. Less well […]

Posted February 19, 2011

Creativity on Twitter boosts communication in Brazil

Guest post by Rodrigo Capella of São Paulo, Brazil If there is something we always think about in the communications world, it is: How can we do something really different? This question […]

Posted February 5, 2011

Digital Storytelling for Asian Multinationals

Today at Singapore Management University, in a class convened by Professor Michael Netzley, I was honoured to speak about digital storytelling for Asian multinationals. Worldwide communications for these emerging corporate champions is […]

Posted January 27, 2011

B-M confident of Southeast Asian expansion

Burson-Marsteller is expanding its footprint in Southeast Asia as the region is among the most dynamic worldwide, says its Asia-Pacific president and CEO Bob Pickard. While Singapore is Burson-Marsteller’s biggest market, Indonesia […]

Posted December 29, 2010

NK provocation a chance to enhance Korea’s brand power

The North Korean surprise artillery attack on Yeonpyeong Island will not influence Korea’s positive national brand image. “Korean society was not deterred by the North Korean forces’ provocation, and neither was I, […]

Posted December 20, 2010

What the intern really thinks about your company

Guest post by Zack Sandor-Kerr Opinions about interns are about as many and diverse as the sweaty-palmed young-guns who clamour for available positions. As far as I have read, however, most of […]

Posted December 6, 2010

“Who’s afraid of social media?” speech in Greece

A few months ago, Maria Lazarimou, CEO of Advocate Burson-Marsteller invited me to speak at the “Who’s afraid of social media?” conference in Athens, Greece hosted by the Institute of Communication. Here […]

Posted November 12, 2010