Executive MBA lecture at Nanyang Business School

August 2nd, 2010 / 4:00 am

On July 27th I was honoured to guest lecture executive MBA students in Martin Roll’s class at Nanyang Business School. I talked about the scientific roots of the PR profession, putting the consciousness of corporations online through social media news streams, mapping data to design through digital storytelling, the worldwide rise of apology communications, and how with new crisis communications, anything that now goes wrong in a famous way is called a ‘PR disaster.’ This edited video is eight minutes long:

Categories: speaking platforms
comments(1) Tags: asia, b-m, digital storytelling, marketing, PR, singapore, social networks

One Response to “Executive MBA lecture at Nanyang Business School”

1. Gmat Prep says:

   August 27, 2010 at 3:46 pm

   Great…Now I have to read your other posts. That means my afternoon productivity is shot…Thanks a lot. Nice post.

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