Image and reputation in the age of digital communication

July 22nd, 2010 / 9:00 am

Today in Shanghai it was my honor to address the China New Social Media Forum on the crafting and co-creation of persuasion narratives, digital storytelling through the news feed with stakeholders, producing and packaging content for the new public mind. I also spoke about how PR is the key marketing discipline when it comes to both promoting and protecting image in the modern world of social networks.

View more presentations from Robert Pickard.

Categories: digital
comments(1) Tags: china, digital, PR, reputation, social networks

One Response to “Image and reputation in the age of digital communication”

1. Shashank Jaitely says:

   July 27, 2010 at 10:03 pm

   Reverse-SEO is a fabulous tool to PR professionals…anyway Google prefers PR pitch stories, so ePR has a natural advantage. Just that folks have to realise the potential!

   Good day!

---

subscribe

fresh posts

• The Asia-Pacific PR awards
  (4/7/2012)
• Digital crisis communications infographic
  (2/24/2012)
• Asia-Pacific social media influence
  (2/20/2012)
• Crisis communications in 2012
  (2/9/2012)
• How to optimize social media for PR
  (1/2/2012)
• America’s new PR offensive in Asia-Pacific
  (1/2/2012)

categories

• Asia
• awards
• Burson-Marsteller
• careers
• China
• crisis communications
• CSR
• culture
• digital
• friends
• guest post
• infographics
• measurement
• media relations
• national brand
• news
• persuasion
• PR industry
• psychology
• publicity
• radio
• speaking platforms
• talent
• technology
• thinking

tags

apology communications asia asia-pacific australia b-m canada careers china cialdini continuous improvement crisis communications culture digital digital storytelling edelman hill & knowlton image india infographic japan journalism korea language leadership lindstrom management marketing measurement media media relations media training metaphors persuasion PR propaganda psychology publicity public relations public speaking singapore social media social networks thinking training zaltman

friendfeed