How the art of PR is becoming a science

April 24th, 2010 / 3:08 am

On April 23rd, I gave a speech to the 5th Annual Opinion Mining Workshop in Seoul. Attended by 150 academics, marketers, and social media thought leaders, the event was hosted by Daumsoft, a very exciting Korean company that among other things provides ultra-advanced business intelligence-gathering and media monitoring systems using their text mining technology. Here’s a copy of the presentation that I delivered:

How the art of PR is becoming a science

Categories: measurement, speaking platforms
comments(0) Tags: digital, digital storytelling, korea, measurement, media, modern, PR

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