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	<title>Bob Pickard</title>
	<link>http://bobpickard.com</link>
	<description>Global communications counsel, international PR firm builder.</description>
	<lastBuildDate>Mon, 02 Jan 2012 09:38:32 +0000</lastBuildDate>
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	<item>
		<title>How to optimize social media for PR</title>
		<description><![CDATA[Recently I was interviewed by Adobo Magazine in Manila and we did a quick stand-up video:

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		<link>http://bobpickard.com/how-to-optimize-social-media-for-pr/</link>
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	<item>
		<title>America’s new PR offensive in Asia-Pacific</title>
		<description><![CDATA[This is my latest ThinkTank column for The Holmes Report:
For many years now, the United States has been complacent in its  Asia-Pacific public relations, punching way below the country’s PR  weight. This is now changing all of a sudden.
The US has embarked  upon a considerable communications campaign across the region. Wary of [...]]]></description>
		<link>http://bobpickard.com/america%e2%80%99s-new-pr-offensive-in-asia-pacific/</link>
			</item>
	<item>
		<title>How Asian MNCs are using social media globally</title>
		<description><![CDATA[
Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report&#8217;s Asia-Pacific &#8216;ThinkTank Live.&#8217; The topic: &#8220;How Asian corporations are using social media to communicate with global communities.&#8221; Click here for a copy of the presentation.

View more presentations from Robert Pickard

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		<link>http://bobpickard.com/how-asian-mncs-are-using-social-media-globally/</link>
			</item>
	<item>
		<title>Social responsibility &gt; Social marketing &gt; Social media</title>
		<description><![CDATA[Today I was honoured to address the Global HR Forum in Seoul, Korea on the topic of &#8220;Social responsibility &#62; Social marketing &#62; Social media.&#8221;

See the below or click here to review the presentation.

The event also garnered media interest, with this article appearing in the Korea Economic Daily (Korean language):

﻿

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		<link>http://bobpickard.com/social-responsibility-social-marketing-social-media/</link>
			</item>
	<item>
		<title>Korea&#8217;s obsession with its national brand</title>
		<description><![CDATA[
Here&#8217;s my latest contribution as The Holmes Report&#8217;s Asia-Pacific &#8216;ThinkTank&#8217; columnist:
If there is one country that is preoccupied with its national image, it is the Republic of Korea.
Having  lived in Seoul for a few years, I became very familiar with the acute  sensitivity of South Koreans to their standing in the world, which [...]]]></description>
		<link>http://bobpickard.com/koreas-obsession-with-its-national-brand/</link>
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	<item>
		<title>The 12 Truths of Modern PR</title>
		<description><![CDATA[Today I spoke at the Dow Jones forum in Korea: &#8220;Information Explosion: from Burden to Blessing.&#8221; See below for a copy of my presentation:

View more presentations from Robert Pickard.

]]></description>
		<link>http://bobpickard.com/the-12-truths-of-modern-pr/</link>
			</item>
	<item>
		<title>The coming intelligence explosion in communications</title>
		<description><![CDATA[In the decades to come, we should see the advent of ultra-intelligent, super-targeted marketing enabled by technology that amplifies our brain power and applies artificial intelligence.
The rise of ‘social operating systems’ like Facebook and Weibo makes it possible to share more information with infinitely large communities, but at the same time the sheer size of [...]]]></description>
		<link>http://bobpickard.com/the-coming-intelligence-explosion-in-communications/</link>
			</item>
	<item>
		<title>Anna Hazare, India’s new PR superstar</title>
		<description><![CDATA[
 
by Bob Pickard
Last week when I was travelling to India, one story totally commanded the news: the hunger strike of social activist Anna Hazare, who was fasting to force pressure on the Indian government to enact a tough new anti-corruption law.
Day after day, every newspaper front page was dominated by coverage of the Anna [...]]]></description>
		<link>http://bobpickard.com/anna-hazare-india%e2%80%99s-new-pr-superstar/</link>
			</item>
	<item>
		<title>PR firms tap global expertise</title>
		<description><![CDATA[Recently Burson-Marsteller announced that Professional Public Relations would be joining its global network as exclusive New Zealand affiliate partner. Click here for the news release and see the article below from National Business Review:

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		<link>http://bobpickard.com/pr-firms-tap-global-expertise/</link>
			</item>
	<item>
		<title>Asia-Pacific social media infographics e-booklet</title>
		<description><![CDATA[B-M Asia-Pacific social media infographics e-booklet
View more documents from Robert Pickard.

]]></description>
		<link>http://bobpickard.com/asia-pacific-social-media-infographics/</link>
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