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	<title>Bob Pickard</title>
	<link>http://bobpickard.com</link>
	<description>Global communications counsel, international PR firm builder.</description>
	<lastBuildDate>Sat, 07 Apr 2012 13:14:50 +0000</lastBuildDate>
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	<item>
		<title>The Asia-Pacific PR awards</title>
		<description><![CDATA[
I was happy to see B-M back on the industry radar screen at this year&#8217;s Asia-Pacific PR awards. B-M China won &#8220;Product Brand Development Campaign of the Year&#8221; for its work on behalf of our client Wrigley, and I was honoured to receive the &#8220;PR Agency Head of the Year&#8221; award (which was truly a [...]]]></description>
		<link>http://bobpickard.com/asia-pacific-pr-awards/</link>
			</item>
	<item>
		<title>Digital crisis communications infographic</title>
		<description><![CDATA[
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		<link>http://bobpickard.com/digital-crisis-communications-infographic/</link>
			</item>
	<item>
		<title>Asia-Pacific social media influence</title>
		<description><![CDATA[
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		<link>http://bobpickard.com/asia-pacific-social-media-influence-3/</link>
			</item>
	<item>
		<title>Crisis communications in 2012</title>
		<description><![CDATA[Recently Campaign Asia-Pacific magazine in Hong Kong asked me to share some thoughts concerning the evolution of crisis communications in 2012. Click here to read the piece.

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		<link>http://bobpickard.com/crisis-communications-in-2012/</link>
			</item>
	<item>
		<title>How to optimize social media for PR</title>
		<description><![CDATA[Recently I was interviewed by Adobo Magazine in Manila and we did a quick stand-up video:

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		<link>http://bobpickard.com/how-to-optimize-social-media-for-pr/</link>
			</item>
	<item>
		<title>America’s new PR offensive in Asia-Pacific</title>
		<description><![CDATA[This is my latest ThinkTank column for The Holmes Report:
For many years now, the United States has been complacent in its  Asia-Pacific public relations, punching way below the country’s PR  weight. This is now changing all of a sudden.
The US has embarked  upon a considerable communications campaign across the region. Wary of [...]]]></description>
		<link>http://bobpickard.com/america%e2%80%99s-new-pr-offensive-in-asia-pacific/</link>
			</item>
	<item>
		<title>How Asian MNCs are using social media globally</title>
		<description><![CDATA[
Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report&#8217;s Asia-Pacific &#8216;ThinkTank Live.&#8217; The topic: &#8220;How Asian corporations are using social media to communicate with global communities.&#8221; Click here for a copy of the presentation.

View more presentations from Robert Pickard

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		<link>http://bobpickard.com/how-asian-mncs-are-using-social-media-globally/</link>
			</item>
	<item>
		<title>Social responsibility &gt; Social marketing &gt; Social media</title>
		<description><![CDATA[Today I was honoured to address the Global HR Forum in Seoul, Korea on the topic of &#8220;Social responsibility &#62; Social marketing &#62; Social media.&#8221;

See the below or click here to review the presentation.

The event also garnered media interest, with this article appearing in the Korea Economic Daily (Korean language):

﻿

]]></description>
		<link>http://bobpickard.com/social-responsibility-social-marketing-social-media/</link>
			</item>
	<item>
		<title>Korea&#8217;s obsession with its national brand</title>
		<description><![CDATA[
Here&#8217;s my latest contribution as The Holmes Report&#8217;s Asia-Pacific &#8216;ThinkTank&#8217; columnist:
If there is one country that is preoccupied with its national image, it is the Republic of Korea.
Having  lived in Seoul for a few years, I became very familiar with the acute  sensitivity of South Koreans to their standing in the world, which [...]]]></description>
		<link>http://bobpickard.com/koreas-obsession-with-its-national-brand/</link>
			</item>
	<item>
		<title>The 12 Truths of Modern PR</title>
		<description><![CDATA[Today I spoke at the Dow Jones forum in Korea: &#8220;Information Explosion: from Burden to Blessing.&#8221; See below for a copy of my presentation:

View more presentations from Robert Pickard.

]]></description>
		<link>http://bobpickard.com/the-12-truths-of-modern-pr/</link>
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