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	<title>Bob Pickard</title>
	<link>http://bobpickard.com</link>
	<description>Global communications counsel, international PR firm builder.</description>
	<lastBuildDate>Sat, 24 Jul 2010 09:43:33 +0000</lastBuildDate>
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	<item>
		<title>Image and reputation in the age of digital communication</title>
		<description><![CDATA[

Today in Shanghai it was my honor to address the China New Social Media Forum on the crafting and co-creation of persuasion narratives, digital   storytelling through the news feed with stakeholders, producing and   packaging content for the new public mind. I also spoke about how PR is the key marketing discipline [...]]]></description>
		<link>http://bobpickard.com/image-and-reputation-in-the-age-of-digital-communication/</link>
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		<title>Will junior turnover always be with us in PR?</title>
		<description><![CDATA[
Check out B-M Seoul’s new  ‘Intern-Speak’ blog, the first of its kind in Korea. I like it because the idea is to engage the rising next  generation of PR talent, listening to what they have to say and  providing a place where colleagues can build peer-to-peer relationships  with each other.
I just [...]]]></description>
		<link>http://bobpickard.com/junior-turnover-pr/</link>
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		<title>Steve Bowen of Burson-Marsteller</title>
		<description><![CDATA[
One of the key influences in my recent PR life is Steve Bowen, who joins Burson-Marsteller on July 1st [from Edelman] as our new regional Managing Director for Marketing &#38; Training in Asia-Pacific.
I first met Steve in 2002, when he was the head of international public relations at Kia Motors Corporation (KMC)  in Seoul, Korea. [...]]]></description>
		<link>http://bobpickard.com/steve-bowen-bm/</link>
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		<title>Burson-Marsteller re-enters Malaysia</title>
		<description><![CDATA[This article appeared on the Media &#38; Advertising page in The Edge  Financial Daily, June 15th 2010:

]]></description>
		<link>http://bobpickard.com/bm-enters-malaysia/</link>
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		<title>The multitasking myth</title>
		<description><![CDATA[Don&#8217;t believe all that multitasking hype: studies have shown that the human mind is wired to pay attention to one thing at a time. What we can do well is rapidly shift between things, like clicking a remote control to change channels. If you&#8217;re interested in this area, read this article from The Huffington Post: [...]]]></description>
		<link>http://bobpickard.com/the-multitasking-myth/</link>
			</item>
	<item>
		<title>PR videos in Australia + India</title>
		<description><![CDATA[I&#8217;ve been doing a lot of videos lately, so let me share a couple of recent ones shot this spring during my pan-Asia introduction travels.
Here I am speaking with Glen Frost of Australia&#8217;s The PR Report about Burson-Marsteller&#8217;s approach to Evidence-Based Communications:

A few weeks earlier at New Delhi, here I was interviewed by Ashwani Singla, [...]]]></description>
		<link>http://bobpickard.com/spring-videos/</link>
			</item>
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		<title>Malaysia PR Calling</title>
		<description><![CDATA[
I was in Kuala Lumpur this week to expand Burson-Marsteller&#8217;s geographic footprint to Malaysia through our new preferred affiliate agreement with Essence Communications. This was actually a re-entry announcement, because those with a sense of PR history will remember that &#8216;KL&#8217; was one of B-M&#8217;s first Asian operations dating back to the early 1970s.
Knowing a [...]]]></description>
		<link>http://bobpickard.com/malaysia-pr-calling/</link>
			</item>
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		<title>The wide world of PR Week</title>
		<description><![CDATA[It&#8217;s super to see how the new PR Week global edition seems to be flourishing.
For different reasons, I&#8217;ve been a fan of both the US and UK PR Week publications for years, but as each is so geared to the American and British domestic audiences (respectively), there was a gigantic &#8216;rest of the world&#8217; blind [...]]]></description>
		<link>http://bobpickard.com/the-wide-world-of-pr/</link>
			</item>
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		<title>Do management consultants make good PR people?</title>
		<description><![CDATA[During my travels around Asia these past few weeks, I keep hearing about how management consulting firms are trying to get into the public relations business.
I reckon that we PR people can take this two ways:

As a promising sign that the rising PR trade is now so powerful and profitable that it is &#8216;worthy&#8217; of [...]]]></description>
		<link>http://bobpickard.com/management-consultants-pr/</link>
			</item>
	<item>
		<title>How the art of PR is becoming a science</title>
		<description><![CDATA[On April 23rd, I gave a speech to the 5th Annual Opinion Mining Workshop in Seoul. Attended by 150 academics, marketers, and social media thought leaders, the event was hosted by Daumsoft, a very exciting Korean company that among other things provides ultra-advanced business intelligence-gathering and media monitoring systems using their text mining technology. Here&#8217;s [...]]]></description>
		<link>http://bobpickard.com/how-the-art-of-pr-is-becoming-a-science/</link>
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