March 29, 2018
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Facebook leadership PR

My comments are in this article which appeared in The Guardian¬†on March 29th looking at the Facebook controversy through the lens of Sheryl Sandberg’s leadership image and her relatively low profile during recent times:

“Sandberg has the communications chops to have been successfully deployed early on as their most formidable weapon in the crisis communications arsenal that Facebook has,” said Bob Pickard, a public relations veteran.

Sandberg is a major leadership comms asset and I assume she will be deployed in Facebook’s reputation recovery PR efforts.

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