October 30, 2018
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Character and competence and corporate reputation

When a company lays out all its cards on the table with public relations, you know the stakes are high. That’s what engineering colossus SNC-Lavalin is now doing with its unusual corporate communication campaign (as it explains the ramifications of controversial criminal charges if they go to trial). I tackled this curious PR case with Jon Erlichman on BNN Bloomberg television today — check out the interview here.

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