CCTV News interview on Chinese companies going global
There are now 95 Chinese companies on the FORTUNE 500 list, but only a handful of these are internationally renowned brands. In a social media age, it is critically important that this new generation of global MNCs become world famous for the positive things they stand for in the first place, rather than become infamous first through negative mistakes. Appearing March 19th on China Central Television, I shared such sentiments on the CCTV News ‘World Insight’ live panel discussion programme hosted by Tian Wei.
Doing these media encounters is enjoyable and interesting, but for those of us in the PR business, the pressure is on because we so often advise clients how to perform well in interviews, to be credible with them we absolutely must follow our own counsel in doing them ourselves!