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	<title>Bob Pickard &#187; persuasion</title>
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	<description>Global communications counsel, international PR firm builder.</description>
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		<title>The persuasive storytellers</title>
		<link>http://bobpickard.com/the-persuasive-storytellers/</link>
		<comments>http://bobpickard.com/the-persuasive-storytellers/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 01:00:40 +0000</pubDate>
		<dc:creator>Bob Pickard</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[digital storytelling]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[research]]></category>

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		<description><![CDATA[Today it was my pleasure to guest lecture two classes of PR students at Toronto&#8217;s Humber College. To say the least, I was impressed about the extent to which these bright and engaging students have a contemporary command of the forces of change shaping the future of public relations. Here&#8217;s a copy of my presentation [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://bobpickard.com/the-persuasive-storytellers/' addthis:title='The persuasive storytellers'  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
			<content:encoded><![CDATA[<p>Today it was my pleasure to guest lecture two classes of PR students at Toronto&#8217;s <a title="Humber PR" href="http://humberpr.ning.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/humberpr.ning.com/?referer=');">Humber College</a>. To say the least, I was impressed about the extent to which these bright and engaging students have a contemporary command of the forces of change shaping the future of public relations. Here&#8217;s a copy of my presentation deck:</p>
<div style="width:425px;text-align:left" id="__ss_2960400"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/bobpickard/modern-pr-professionals-the-persuasive-storytellers-2960400" title="Modern PR professionals: the persuasive storytellers" onclick="pageTracker._trackPageview('/outgoing/www.slideshare.net/bobpickard/modern-pr-professionals-the-persuasive-storytellers-2960400?referer=');">Modern PR professionals: the persuasive storytellers</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=thepersuasivestorytellers-100120202116-phpapp01&#038;stripped_title=modern-pr-professionals-the-persuasive-storytellers-2960400" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=thepersuasivestorytellers-100120202116-phpapp01&#038;stripped_title=modern-pr-professionals-the-persuasive-storytellers-2960400" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/" onclick="pageTracker._trackPageview('/outgoing/www.slideshare.net/?referer=');">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/bobpickard" onclick="pageTracker._trackPageview('/outgoing/www.slideshare.net/bobpickard?referer=');">Robert Pickard</a>.</div>
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