The persuasive storytellers

January 20th, 2010 / 9:00 pm

Today it was my pleasure to guest lecture two classes of PR students at Toronto’s Humber College. To say the least, I was impressed about the extent to which these bright and engaging students have a contemporary command of the forces of change shaping the future of public relations. Here’s a copy of my presentation deck:

Categories: blog, persuasion
comments(5) Tags: digital storytelling, persuasion, PR, psychology, public relations, research

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