Digital Storytelling for Asian Multinationals

January 27th, 2011 / 8:30 am

Today at Singapore Management University, in a class convened by Professor Michael Netzley, I was honoured to speak about digital storytelling for Asian multinationals.

Worldwide communications for these emerging corporate champions is powering Burson-Marsteller’s business forward in Asia-Pacific on a profoundly digital platform.

Categories: Asia
comments(0) Tags: asian multinationals, digital, PR, singapore, social media

---

subscribe

fresh posts

• Asia-Pacific social media influence
  (2/20/2012)
• Crisis communications in 2012
  (2/9/2012)
• How to optimize social media for PR
  (1/2/2012)
• America’s new PR offensive in Asia-Pacific
  (1/2/2012)
• How Asian MNCs are using social media globally
  (11/3/2011)
• Social responsibility > Social marketing > Social media
  (11/2/2011)

categories

• Asia
• Burson-Marsteller
• careers
• China
• crisis communications
• CSR
• culture
• digital
• friends
• guest post
• infographics
• measurement
• media relations
• national brand
• news
• persuasion
• PR industry
• psychology
• publicity
• radio
• speaking platforms
• talent
• technology
• thinking

tags

apology communications asia asia-pacific australia b-m canada careers china cialdini continuous improvement crisis communications culture digital digital storytelling edelman hill & knowlton image india infographic japan journalism korea language leadership lindstrom management marketing measurement media media relations media training metaphors persuasion PR propaganda psychology publicity public relations public speaking singapore social media social networks thinking training zaltman

stream