Interview in Australia’s BRW magazine
September 24th, 2010 / 4:00 am
Recently in Sydney I was interviewed by Jessica Gardner of BRW, a leading Australian business magazine. Here’s the story that came out:
Categories: publicity
comments(0)
Tags: australia, ceo, PR
Image and reputation in the age of digital communication
September 1st, 2010 / 11:00 pm
This morning I delivered this presentation to the American Chamber of Commerce in Singapore. We discussed the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, the production and packaging of content for the new public mind, and how the art of PR is becoming more of a science.
View more presentations from Robert Pickard.
Categories: speaking platforms
comments(0)
Tags: asia, digital, marketing, PR, public relations, social networks
Telling the story
September 1st, 2010 / 3:00 am
This op-ed style article just appeared in Campaign Asia-Pacific magazine:
Categories: publicity
comments(1)
Tags: asia, digital storytelling, PR
subscribe
fresh posts
- How to optimize social media for PR
(1/2/2012) - America’s new PR offensive in Asia-Pacific
(1/2/2012) - How Asian MNCs are using social media globally
(11/3/2011) - Social responsibility > Social marketing > Social media
(11/2/2011) - Korea’s obsession with its national brand
(10/27/2011) - The 12 Truths of Modern PR
(10/11/2011)
categories
- Asia
- Burson-Marsteller
- careers
- China
- crisis communications
- CSR
- culture
- digital
- friends
- guest post
- infographics
- measurement
- media relations
- national brand
- news
- persuasion
- PR industry
- psychology
- publicity
- radio
- speaking platforms
- talent
- technology
- thinking
tags
-
apology communications
asia
asia-pacific
australia
b-m
canada
careers
china
cialdini
continuous improvement
crisis communications
culture
digital
digital storytelling
edelman
hill & knowlton
image
india
infographic
japan
journalism
korea
language
leadership
lindstrom
management
marketing
measurement
media
media relations
media training
metaphors
persuasion
PR
propaganda
psychology
publicity
public relations
public speaking
singapore
social media
social networks
thinking
training
zaltman
stream
The Malaysia PR Awards judges' binder has arrived on my desk >
Meeting in sunny Cape Town with Robyn de Villiers, founder and chair of Arcay B-M >
How to optimize social media for PR >
America’s new PR offensive in Asia-Pacific >
South Africa's BusinessDay newspaper this morning: broad and thin, strong content >
Over Sydney at the weekend returning home from my last business mission of 2011 >
Meeting with Hoh Kim in Singapore >
After speaking to the Public Relations Society of Indonesia today on the topic: "Fast Track PR" >




