How the art of PR is becoming a science

April 24th, 2010 / 3:08 am

On April 23rd, I gave a speech to the 5th Annual Opinion Mining Workshop in Seoul. Attended by 150 academics, marketers, and social media thought leaders, the event was hosted by Daumsoft, a very exciting Korean company that among other things provides ultra-advanced business intelligence-gathering and media monitoring systems using their text mining technology. Here’s a copy of the presentation that I delivered:

How the art of PR is becoming a science

Categories: measurement, speaking platforms
comments(0) Tags: digital, digital storytelling, korea, measurement, media, modern, PR

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Asia’s PR powerhouse

April 5th, 2010 / 2:00 am

When I was in Seoul last week meeting with B-M colleagues, clients and communities, I was pleased to meet with Mr. He-suk Choi, an engaging journalist who asked me some really original questions about PR in Asia generally but particularly in Korea.

Here is the resulting article that appeared in The Korea Herald:

Categories: Burson-Marsteller
comments(1) Tags: asia, korea, PR, publicity

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