Improving climate change communication

It has been a few months now since I posted a piece on ‘the climate change PR disaster.’ That modest missive was aimed at the global public relations industry, which has the […]

Posted April 21, 2014

Communicating crowdsourcing

I learned a lot of new ideas at the Crowdsourcing Week global conference in Singapore (I served on their advisory board for this year’s event). On April 9th, I spoke at the event […]

Posted April 9, 2014

Overseas communications for Chinese multinationals

I was honoured to speak in Beijing to the China Going Global Think Tank summit on the topic of “Overseas corporate communications for Chinese companies: promoting image > protecting reputation.” Over 12 years in […]

Posted March 20, 2014

BBC World News live TV interview

I enjoyed being interviewed at the anchor desk by Newsday co-host Babita Sharma on that controversial ANA television advertisement. While the ad only aired in Japan, courtesy of social media it went ‘viral’ overseas. This is […]

Posted January 22, 2014

Visualizing the rise and fall of marketing monikers

Lately I’ve had great fun playing with the Ngram Viewer, which visualizes the presence of keywords and phrases used in the countless books which Google has scanned in recent times. Given all […]

Posted December 10, 2013

The climate change PR disaster

As a public relations professional for almost a quarter century (split about evenly between North America and Asia Pacific), for years I have been trying to make sense of global warming from […]

Posted October 22, 2013

Humanitarianism in the network age

I was honoured to speak recently in Bangkok [pictures here] at the Asia-Pacific unveiling of ‘Humanitarianism in the Network Age’ (HINA), a groundbreaking new United Nations social media study. HINA examines the […]

Posted June 14, 2013

The marketing might of modern public relations

On March 23rd I was honoured to address the Bangladesh Brand Forum seminar in Dhaka. In my presentation, I argued that: social media is revolutionizing the way the world communicates and it […]

Posted March 26, 2013

Guest lecture at SMU on Asia social media

At the invitation of my friend Dr. Michael Netzley, I recently delivered this presentation at the Lee Kong Chian School of Business in Singapore Management University on the topic of “Digital and […]

Posted February 14, 2013

An end to ‘time zone chauvinism’

If there’s one topic that seems to stimulate the passions of Asia-based executives working for Western multinationals, it is the ‘curse’ of late night conference calls inflicted upon them by usually a […]

Posted January 10, 2013

The PR industry remains strong

[The following draft is a rough translation into English from the article above which appeared in Bisnis Indonesia] The public relations industry is a relatively new line of business which is seeing […]

Posted October 8, 2012

A decade doing PR in Asia

It was exactly ten years ago today that I arrived in Asia at Seoul to start writing a brand new chapter in my communications career (after 12 years working in the North […]

Posted July 7, 2012

The Asia-Pacific PR awards

I was happy to see B-M back on the industry radar screen at this year’s Asia-Pacific PR awards. B-M China won “Product Brand Development Campaign of the Year” for its work on […]

Posted May 7, 2012

Digital crisis communications infographic

Posted February 24, 2012

Crisis communications this year

Recently Campaign Asia-Pacific magazine in Hong Kong asked me to share some thoughts concerning the evolution of crisis communications in the year ahead. Click here to read the piece.

Posted February 9, 2012

How to optimize social media for PR

Recently I was interviewed by Adobo Magazine in Manila and we did a quick stand-up video:

Posted January 2, 2012

How Asian MNCs are using social media globally

Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report’s Asia-Pacific ‘ThinkTank Live.’ The topic: “How Asian corporations are using social media to communicate with global communities.” Click […]

Posted November 3, 2011

Social responsibility > Social marketing > Social media

Today I was honoured to address the Global HR Forum in Seoul, Korea on the topic of “Social responsibility > Social marketing > Social media.” See the below or click here to […]

Posted November 2, 2011

Korea’s obsession with its national brand

Here’s my latest contribution as The Holmes Report’s Asia-Pacific ‘ThinkTank’ columnist: If there is one country that is preoccupied with its national image, it is the Republic of Korea. Having lived in […]

Posted October 27, 2011

The 12 Truths of Modern PR

Today I spoke at the Dow Jones forum in Korea: “Information Explosion: from Burden to Blessing.” See below for a copy of my presentation: View more presentations from Robert Pickard.

Posted October 11, 2011

The coming intelligence explosion in communications

In the decades to come, we should see the advent of ultra-intelligent, super-targeted marketing enabled by technology that amplifies our brain power and applies artificial intelligence. The rise of ‘social operating systems’ […]

Posted October 9, 2011

Weibo and the Chinese social media dynamic

Last week when I was in China, there was one word that seemed to be on everyone’s lips: Weibo, which is the Chinese microblogging platform that’s analogous to Twitter (but it should […]

Posted August 10, 2011